Proctor and Gamble 1999 Annual Report Download - page 5

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3
BREADTH OF BUSINESSES PROVIDES
ADVANTAGE
CONNECTING SCIENCE
TO CREATE INNOVATIONS
Actonel – Actonel is an
advanced pharmaceutical
therapy for the prevention
and treatment of osteo-
porosis. The science
behind Actonel comes
from our work in laundry
detergents with hard water
minerals. Through more than
a decade of advanced phar-
maceutical research, P&G sci-
entists took what they learned
about removing calcium from
water and used that expertise
to put calcium back into bone,
creating a powerful bone-
building osteoporosis therapy.
Actonel is currently under
review by the U.S. FDA for the
treatment and prevention of
post-menopausal osteoporo-
sis and other indications.
Dryel – Dryel helps clean and
freshen “dry clean only”
clothes in your home
dryer by connecting
technology from four
different P&G areas
of expertise. The
absorbent pads
borrowed from our
work in paper, the stain
removal formula built on
cleaning agents from laundry
and dish care, our work with
Bounce brought understand-
ing of heat-activated systems
in dryers, and our expertise
in packaging created the
dryer bag.
www.dryel.com
crop
The first key to faster growth, greater business vitality, is increasing the
pace of innovation at P&G. This has been true for us in the past and
is just as true today.
P&G is unique when it comes to innovation. We compete in nearly
50 product categories – laundry products, toothpaste, paper towels,
personal cleansing, cough and cold, bone disease therapies, snacks,
diapers, cosmetics – and many others.
Some people argue that such a diversity of categories leads to a lack of
focus. We see it differently. The breadth of our business enables us to
connect technologies from seemingly unrelated businesses in unex-
pected ways.
We don’t leave these connections to chance. Our Technology Council
brings together R&D leaders from our existing product categories to
more quickly transfer technologies from one business to another. Even
as the Company grows bigger and bigger, the Technology Council
accelerates the exchange of ideas much like the discussions that hap-
pened over the lunch table when we were much, much smaller.
Our Innovation Leadership Team, which I chair, is fueling our growth
in new product categories. It funds promising ideas that fall outside
our businesses, from seed-level investment all the way through test mar-
ket. Previously, these kinds of ideas would often go undeveloped.
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