Proctor and Gamble 1999 Annual Report Download - page 12

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There is an easy way to gauge the vitality of a business: Is it
fundamentally reinventing itself time and time again?
P&G is. We always have. We reinvented our approach to marketing
when radio was born, then again with television. We’re doing it now
with the Internet. We reinvented our organization with the creation of
brand management, then category management a few decades later.
We’re redesigning our Company today with Organization 2005.
In every area of our business, you can see this pattern.
8
CONFIDENT IN OUR FUTURE
Even in the midst of dramatic change, some things remain the same:
our core values of integrity, leadership, respect for our people; our
commitment to serving consumers by improving their everyday lives
through our products. As we preserve these important values, we
remain committed to changing everything else, especially when we
can create new opportunities by changing first.
This is an observation John Pepper and I have discussed on many
occasions. And as I look toward our future, I am grateful – as I think
we all are – for the personal leadership John has provided. He has
been instrumental in making sure that this organization is ready for
the future. As he retires as P&G’s Chairman of the Board, he leaves
P&G – and the individuals and communities he’s touched – stronger
than ever.
As I said at the beginning, the pace of business has changed. And
Procter & Gamble has picked up its own pace, as well. We are better
prepared today than at any other time to compete, to balance the par-
adoxical demands of the future marketplace, to earn the loyalty of
consumers worldwide.
I’m confident in our future.
Durk I. Jager
President and Chief Executive
July 29, 1999
MANAGEMENT CHANGE After
almost 36 years of service,
John Pepper retires
September 1, 1999, as
Chairman of the Board of
Procter & Gamble to become
Chairman of the Executive
Committee. He led P&G’s
expansion into emerging
markets, was instrumental in
the introduction of dozens of
innovative new products and,
with Durk Jager, was a princi-
pal architect of Organization
2005. He personifies the cre-
ativity, passion and dedication
to serving consumers that are
the best of Procter & Gamble.