North Face 2004 Annual Report Download - page 3

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Please find page 3 of the 2004 North Face annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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303
G A R E T H A N D E R S O N Manager, Lee London Store Recently Achieved Goal: Our store exceeded
its targets for 2004 by 30%. Result: We have built a loyal customer base and shoppers tell us
that the Lee store is their favorite store for denim. Reason for Success: W e set ourselves apart
from the competition by providing an exceptionally high level of service.
“Carpe diem…
and noctum!”
We bring our brands to life. Everyday.
We infuse them with vitality and
relevance. And more importantly,
we make them grow. Through constant
re-invention. Through improved
business systems. Through strikingly
innovative strategies.
We realized long ago that we don’t
fill orders so much as we fulfill dreams.
We speak to the cowboy trapped inside
all of us. The adventurer we secretly
wish to be. We’re the hopelessly romantic
and the adamantly free-spirited. We’re
the sports fan and the outdoor fanatic…
the businessman who rock climbs
and the skateboarder who’s a natural
salesman. We’re our brands.
And we live them to the fullest.