North Face 2004 Annual Report Download - page 13

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23
VF C O R P O R A T I O N 2004 Annual Report
C H R I S T O P H E R T O P H E R ”G AYL O R D Managing Director, The North Face International
Record Executive: W e’ve seen seven consecutive record seasons, 15 consecutive record quarters,
and 45 consecutive record months of sales growth. Plan of Action: To leverage the great
operational strengths of one of the largest apparel companies in the world and apply them
to our entrepreneurial-based growth strategy. Life Plan:Growth is an approach to life that
goes beyond work. It’s a curiosity to learn more and push yourself and your team beyond
your perceived boundaries and limits into the unknown.
“My job is intimately linked to my
passions — ultramarathons, skiing,
climbing, windsurfing and cycling.”
“We beat our sales plan in 2004!”
C R A I G E R R I N G T O N (L)Director of Advertising, PR & Special Events, Mass Market,
VF Jeanswear Career Obsession: Always trying to come up with fresh ways to get consumers
to put down the jeans they’ve been wearing and pick up a pair of ours. This Year’s High:
Reuniting the Wrangler®brand with the Earnhardt family and showcasing Dale Jr. as the
face of “a new generation of Wrangler®
.” T O M W A L D R O N Senior Merchandise Manager, Mass
Market, VF Jeanswear What’s the Latest:The launch of Wrangler Jeans Co.™What’s the Greatest:
Working with our retail partners to drive growth through our portfolio of brands.