North Face 2004 Annual Report Download - page 10

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17
VF C O R P O R A T I O N 2004 Annual Report
G L O R I A L E E C O O K (L)Director of Operations, Mass Market Female, VF Jeanswear
Turning Copper into Gold: We launched the Coppercollection™
contemporary jeans line within
the Riders® brand. It has created a new platform for growth for 2005 and beyond.
S E E N A C O X Merchandise Manager, Riders Female, VF Jeanswear Rate of Success: We grew
sales at a double-digit rate in 2004. Secret of Success: We understand our consumer and spend
a lot of time listening to her.
“Success at VF is
the result of the
combined efforts of
inspired individuals.”
A N N E JA R D I N E VP, Business Development, VF Intimates Reason for Being: To inspire our team
to deliver on our goals over the next five years. Contribution to the Bottom Line: H elping to
grow our U.S. business in 2004. Skill She’s Most Proud of:The ability to see our potential and
get others to see what I see.