LG 1999 Annual Report Download - page 2

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LGE PROFILE
_We of LG Electronics (LGE) have grown to be an unrivaled leader in the Korean
electronics industry. Our more than forty years of R&D and innovation since our
establishment in 1958 and our talented employees have made us a world-renowned
electronics manufacturer today.
_LGE currently operates three companies: Digital Display, Digital Appliance, and
Digital Media. Each company takes full managerial responsibility and exercises
flexible decision-making. Their 60 subsidiaries in 34 countries and our worldwide
marketing network are carrying on our global operations.
_Our globally touted products are TVs, plasma display panels (PDPs), monitors, and
other display devices. We are providing diverse home appliances such as air
conditioners, refrigerators, and washing machines, many of them world hits. Our
multimedia products such as optical storage devices, PCs, VCRs, and digital A/ V
systems and such electric and electronic products as CRTs, printed circuit boards
(PCBs), and compressors are on the global leading edge.
_We have declared to the world our Digital LG vision, throwing open the digital era
and launching ourselves into it. Digital LG aims at making our customers’ lives
more exciting and affluent with innovative products and services and at putting us
on the global forefront as a digital leader.
_To achieve this aim, we have refocused our energies on our leading-edge products,
including digital TVs and PDPs. We are also upgrading the competitiveness of our
electronic tubes, monitors, optical storage devices, and air conditioners, which are
already of good repute in the global market. At the same time we are not
slackening in our globalization and corporate restructuring.