LG 1999 Annual Report Download - page 13

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1
1
‘99 Results
The domestic revenues of the Digital Display Company in 1999 amounted to
￦
519.8 billion, a 41.4% increase from the previous year, and the overseas revenues
to
￦
3,685 billion, a 6.9% increase. Our fully-flat monitors and TVs, LCD monitors, and other high-end products and smart market strategies brought us these
overwhelming results in North America, Europe, and Australia. The Digital Display Company developed digital TVs for Korean audiences, wall-mounted PDPs which are
the slimmest in the world, 22”-wide LCD monitors, and the 19” FLATRON CDT. Its 64” digital TVs were shipped to the United States for the first time.
R&D Calendar 1999 - 2000
Jan. 1999 The first Korean-alphabet-subtitled TV commercialized
Jul. 1999 North American-standard 64”W HDTV commercialized
Sep. 1999 Korean-standard 64”W HDTV commercialized,
and 40” PDP, 60” HD PDP, 15.1” LCD TV, and HD LCD projector developed
Oct. 1999 North American-standard 56”W HDTV commercialized,
and HD-1 chip and 19” FLATRON CDT developed
Dec. 1999 European-standard DTV prototype receiver card developed
Jan. 2000 22” wide LCD monitor developed
15.1” TFT-LCD Monitor
64” High Definition Digital TV
29” Completly Flat TV
60” PDP
Completly Flat Monitor, FLATRON
Completly Flat CPT
Completly Flat CDT
32” Wide CPT
VISION
Becoming a total and premier provider of cutting-edge display products in the digital era
is the vision of the Digital Display Company. The company concentrates investment in
digital TVs, fully-flat TVs, fully-flat PC and LCD monitors, and wall-mounted digital TVs,
aiming to become the global best in the field of digital display by 2005. Fostering its
world-acclaimed fully-flat display devices and unsurpassed digital technology, the company
seeks strategic alliances with the global leaders. Continuously introducing follow-up models
in the world market, the company is strengthening its brand identity to establish an
impressive global presence.
DISPLAY SALES (Unit: billion won)
1999
1997
1998
520 3,685
508
367 3,448
2,955
4,205
3,815
3,463
•Domestic •Overseas