LG 1999 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 1999 LG annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 52

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52

3
1
Intello Washer
Gas Oven, Preo
TurboDrum Washing Machine
Internet Side by Side Refrigerator, DIOS
3-way Discharge Air Conditioner, WHISEN
VISION
The Digital Appliance Company has a vision of becoming the most admired global maker
of easy-to-use home appliances. Washing machines, air conditioners, refrigerators, and
many more of its products have taken the highest market share in 47 different countries
as of 2000. The company uses diverse technologies to make its products high-
performance, noise-free, low-cost, and energy-saving. It will employ DSP and inverter
technologies and Internet networking in order to cope with changing preferences in the
future.
‘99 Results
The Digital Appliance Company in 1999 took in domestic revenues of
￦
1,277 billion, a 18.7% % increase from the previous year, and overseas revenues of
￦
1,755 billion, a 9.7% increase. As the domestic economy was picking up again, demand for the large-sized and high-end products showed steady growth in
Korea. Overseas, air conditioners and refrigerators had great appeal in the United States and Europe, while the recovering Asian market helped us increase our
overseas revenues. Our brand identity and sales improved in the advanced countries. For instance, our air conditioners took the largest market share in the United
States. With the development of our TurboDrum Inverter Washing Machine, 3-way discharge floor standing type air conditioner, and optical microwave oven, all
newly released digital home appliances, we have plunged into the digital-home era.
R&D Calendar 1999 - 2000
Jan. 1999 Mattress vacuum cleaner commercialized
Jul. 1999 Sterilizing dish washer commercialized,
Presidential Award in the Korea Industrial Design Awards ’99 received for the DIOS refrigerator
Aug. 1999 TurboDrum Inverter Washing Machine developed and Kimchi refrigerator commercialized
Sep. 1999 Optical microwave oven exported
Oct. 1999 Good Design Award received from the Japan Industrial Design Promotion Organization
Nov. 1999 3-way discharge air conditioner developed, digital refrigerator DIOS commercialized
Dec. 1999 The Australian Galaxy Award received for air conditioners washing machines, and refrigerators
Feb. 2000 Nude microwave oven commercialized
Internet Intellowave Oven
Vacuum Cleaner
HOME APPLIANCES SALES (Unit: billion won)
1999
1997
1998
1,277 1,755
1,734
1,076 1,601
1,135
3,032
2,677
2,869
•Domestic •Overseas