Enom 2015 Annual Report Download - page 7

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5
Demand Media was incorporated in Delaware in March 2006. Our headquarters are located in Santa Monica,
California. We completed our initial public offering in January 2011 and our common stock is listed on the New York
Stock Exchange (“NYSE”) under the symbol “DMD.”
Content & Media
We create media content, including text articles, videos, photographs and designed visual formats, and publish
such content to our online properties. We also leverage our content creation platform to provide custom content and
other content marketing solutions to brands, advertisers and publishers.
Content Creation and Distribution. We create high-quality, informative and engaging digital content in a wide
variety of formats including text articles and blogs, videos, original photography, slideshows, infographics and animated
GIFs. We strive to create valuable long-lived content with positive revenue and traffic growth characteristics. Our
content creation process employs algorithms and processes, as well as an editorial staff that identifies and curates the
topics that are most appropriate for our distribution channels. Most of the content published on eHow and
Livestrong.com was previously produced by a large community of freelance professionals, but we have recently shifted
our content creation process to focus on building relationships with a smaller number of freelance content creators and
influencers who have subject matter expertise and bring increased authority and credibility to their content. The content
on Cracked is created through a collaborative process among our in-house editorial staff, comedians and a community of
website enthusiasts.
We publish a majority of our content on our owned and operated online properties. Users visit our online
properties through search engine referrals, direct navigation, social media referrals, e-mail and online marketing
activities. Our properties are designed to be easily discoverable by users due to the combination of relevant content,
search engine optimization and the ability of users to recommend and share our content via social media websites and
applications such as Facebook, Pinterest and Twitter. Visitors access our online properties through desktop and mobile
platforms, including mobile applications, and view our content on distribution channels such as Facebook and YouTube.
Our portfolio of owned and operated online properties includes:
x eHow. eHow is a do-it-yourself and how-to reference destination with an extensive library of text articles
and videos that provide people with practical solutions and easily understandable instruction and advice
on a broad range of subjects that they may encounter throughout their day. eHow has recently focused on
improving the user experience on the site by adding new features and tools to facilitate engagement with
the content. In January 2016, eHow had nearly 24 million unique visitors in the U.S. across desktop and
mobile platforms, according to comScore.
x Livestrong.com. Livestrong.com, an online destination for health and healthy living, has an extensive
library of health, fitness, lifestyle and nutrition text articles and videos. This content, combined with
interactive tools and mobile applications, user-contributed nutritional information and social media
community features, helps users create customized goals and monitor their health, fitness and life
achievements, while serving as a platform for community members to connect with each other. In
January 2016, Livestrong.com had nearly 26 million unique visitors in the U.S. across desktop and
mobile platforms, according to comScore.
x Cracked. Cracked is a leading humor website offering original and engaging comedy-driven videos and
video series, text articles, podcasts and blogs created by our in-house editorial staff, comedians and
website enthusiasts. Cracked has a passionate community of readers who awarded it the People’s Voice
Webby for “Best Humor Site” for 2012, 2013 and 2015, and the Cracked video series “After Hours” won
the 2014 Webby and People’s Voice Webby for Best Writing in Online Film & Video. As of January
2016, the Cracked YouTube channel had over one million subscribers. In January 2016, Cracked had
more than 8 million unique visitors in the U.S. across desktop and mobile platforms, according to
comScore.