Energizer 2004 Annual Report Download - page 7

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ENR 2004 Annual Report 5
Premium
Quick Switch Flashlight
PhotoPerformance
Household
Price
Performance Hearing Aid Batteries
Performance
Price
Visit www.energizer.com
for product details, plus
battery/flashlight facts,
history and more.
Specialty Lighting Products
The new “Keep Going™” initiative,
launched in August 2004, celebrates
the spirit and determination of people
who defy the odds, overcome obstacles
and always strive to do their best. This
$68 million integrated advertising and
marketing campaign features the
Energizer Bunny
®
as the ultimate symbol
of endurance and perseverance on bill-
boards and skyscrapers, taxicab toppers
and bus shelters, product packaging and
national television spots.