DHL 2015 Annual Report Download - page 44

Deutsche Post  Group —  Annual Report
STRATEGY AND GOALS OF THE DIVISIONS
Post - eCommerce - Parcel division
e following strategic approaches outline how we aim to meet the challenges facing
our business and help drive the implementation of our corporate strategy.
Designing a market-based cost structure: To achieve this goal, we are adapting our
networks to changing market conditions and shipment structures. We are also cutting
costs wherever possible and sensible, whilst investing in innovation and growth areas.
Our Parcel Production Concept has made our sorting and transport more ecient.
Founding regional companies under the umbrella of  Delivery GmbH with com-
petitive market cost structures ensures our competitiveness.
Providing the highest quality to our customers: We oer our customers the best service
at all times, at the highest level of quality and at reasonable prices, whilst at the same
time protecting the environment. To this end, we are modernising the sorting equip-
ment and  architecture in our mail network on an on-going basis. We are also invest-
ing in our parcel network and continually adapting it to increasing volumes. Our goal
is to ensure that customers also receive   of all parcels sent in Germany the next day.
We operate by far the largest network of xed-location retail outlets in Germany and
oer recipient services that make it considerably easier for our customers to send and
receive parcels. Furthermore, we are expanding our successful co-operation with retail-
ers, particularly by way of our Paketshops.
Fostering and motivating employees: e key to high quality and high performance
is happy and dedicated employees. at’s why we not only equip our workforce with
state-of-the-art tools; we also oer wages well above those paid by our competitors. In
addition to numerous function-specic training measures, until  we shall be carry-
ing out standardised and interactive basic training for all of the division’s employees
around the world, to prepare them for the challenges ahead.
Tapping into new online and oine markets: We are taking advantage of our expertise
in physical communications to oer eective digital communications. Our customers
are able to calculate and purchase postage and also locate retail outlets and Pack stations
online and by mobile device. We are also investing in growth areas in all our businesses:
over and above our - product, we are a leading provider of target-group market-
ing in digital media, provide advertisers with consistent, cross-channel targeting, are
the rst parcel delivery service in Germany to operate its own shopping portals and have
taken our expertise in transport and network management into the deregulated coach
market with the Postbus. Our eCommerce - Parcel business unit is continuously being
internationalised. In a number of new markets, we intend to go beyond delivery services
to oer domestic value-added e-commerce services. In the reporting year, we opened
up three new markets: Slovakia, Austria and Sweden.
 division
In line with our strategic programme Focus, we have stabilised and expanded our busi-
ness, increased our market share, strengthened our margin and merged individual elem-
ents of our business in recent years. In the reporting year, our focus was upon realigning
the division as a self-renewing organisation in line with Group strategy.
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