DHL 2015 Annual Report Download - page 36

Deutsche Post  Group —  Annual Report
Targeted and cross-channel advertising
Our portfolio of dialogue marketing services allows advertisers to eciently reach spe-
cic customer target groups. We oer end-to-end services from a single source– from
address services to design and creative tools to print, shipment and advertising eect-
iveness measurement. Customer dialogue is cross-channel, personalised and automated.
e management of dialogue campaigns can be fully automated so that digital and
physical items with interrelated content reach recipients according to a co-ordinated
timetable. Our digital services allow companies to determine their target groups by
analysing the visits to their websites or online shops.
e German dialogue marketing market comprises advertising mail along with
telephone and e-mail marketing. It shrank by   in  to a volume of . billion,
primarily because companies reduced advertising expenditure or shied to online
media. Our share of this highly fragmented declining market increased slightly to . 
(previous year: . ).
Sending mail and merchandise internationally
We carry mail and light-weight merchandise shipments across borders and provide
inter national dialogue marketing services. For business customers in key European mail
markets, we oer international shipping services. Our innovative products set us apart
from the competition. For example, we are developing international shipping solutions
for consumers  in the growing e-commerce sector. Our portfolio also comprises
consulting and services for all physical and digital dialogue marketing needs. Further-
more, we oer physical, hybrid and electronic written communications for inter national
business customers. Customers outside Germany benet from our expertise and ex-
perience in order to do business successfully in the German market.
e global market volume for outbound international mail was around . billion
in  (previous year: . billion). We were able to compensate for the decline in
light-weight letters and press products through an increase in the proportion of heavier
items. Our market share declined slightly year-on-year to . .
Worldwide portfolio of parcel and e-commerce services
We oer our customers a dense network of parcel acceptance points in Germany. Test
projects such as the Parcelcopter and car drop delivery services underscore our innov-
ative edge. Customers can choose whether they wish to receive their parcels during a
specic delivery window, on the same day or as quickly as possible. anks to automated
recipient services and intelligent infrastructure, they can also use our new parcel box
units for apartment buildings to send and receive parcels safely from home around the
clock. We help our business customers to grow their online retail businesses: our market-
place, Allyouneed.de, for example, provides an additional sales channel for small
and medium- sized retailers. On request, we can cover the entire logistics chain
throughto returns management whilst our -Mann-Handling service oers a solution
for sendinglarger and heavier items ordered online. With the online supermarket
AllyouneedFresh.com and the  Multibox, we also service the growing online grocery
shopping segment.
Domestic dialogue
marketing market, .
Market volume: . billion
a
b
a Competition 86.9 %
b Deutsche Post 13.1 %
Source: company estimate.
International mail market
(outbound),  .
Market volume: . billion
a
b
a Competition 85.0 %
b  15.0 %
Source: company estimate.
Domestic parcel market,  .
Market volume: . billion
a
b
a Competition 56.3 %
b  43.7 %
Source: company estimate.
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