DHL 2015 Annual Report Download - page 43

Deutsche Post  Group —  Annual Report
Objectives and strategies
CORPORATE STRATEGY
Strategy  sets priorities for our investments and actions
Our “Strategy : Focus. Connect. Grow.” underscores Deutsche Post  Group’s
goal of becoming the company that denes the logistics industry. In view of the tense
political situation in parts of the world as well as changed expectations on economic
growth, especially in China, we reviewed our initial situation again in . We rearm
that increasing digitalisation, accelerated growth in the e-commerce segment and
momentum in developing and emerging countries oer us signicant oppor tunities. In
line with our strategy, the following priorities for investments and actions have been set
to date:
Focus: We are concentrating on our core mail and logistics business and pursuing
our goal of being the provider, employer and investment of choice. In order to manage
important elements better, we have adjusted our annual employee opinion survey. Further-
more, we are committed to social responsibility and have set goals and benchmarks accord-
ingly. We see ourselves as a family of dierent divisions, each focused upon dened
markets and goals. During the reporting year, we successfully initiated a number of
strategic changes, including a wage agreement for Deutsche Post  in Germany, restruc-
turing in the Supply Chain division and the  renewal in the Global Forwarding busi-
ness unit.
Connect: We are further increasing connectivity within our organisation in order to
deliver consistent, rst-class service to our customers. e central component of this is
Certied, our Group-wide initiative that enables all employees to gain specic skills and
knowledge relevant to their roles. Every employee in the Group is to be certied. e
employee motivation and customer-centric culture this fosters – not to mention the
improved, holistic understanding of operational processes – help to dierentiate our
services in the market internationally. We developed many new modules and began the
global launch during the reporting year. In addition, we are developing collaborative
Group-wide platforms and processes, for example, in the areas of operations, increased
digitalisation and leadership development.
Grow: We are strengthening our Group-wide growth initiatives, especially in the
e-commerce segment and in developing and emerging markets with higher structural
growth. For instance, we have invested in the domestic and cross-border parcel business
in Europe as well as in our already comprehensive Express network. Our general object-
ive is to increase our presence where the long-term growth potential is greatest. Indeed,
we aim to generate a minimum of   of Group revenue in emerging markets by the
year . During the coming years we shall develop and assess further initiatives in-
tended to accelerate our company’s growth.
Our strategy is designed to establish a unique market presence by the year  –
both geographically and in terms of our portfolio’s performance. Our aim is to be inter-
nationally renowned not only as a highly customer-centric company but also as quality
leaders. When people think logistics, we want them to think Deutsche Post  Group.
Employees, page 
Corporate responsibility,
page ff.
Employees, page 
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Group Management Report — GENERAL INFORMATION — Business units and market positions —
Objectives and strategies