CVS 2004 Annual Report Download - page 6

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Please find page 6 of the 2004 CVS annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Another great product sets us apart.
There is nothing skin deep about the CVS approach to health and
beauty. We are the exclusive U.S. distributor of Finland’s Lumene®line
of beauty care products, and we carry France’s premium Avène®and
Vichy®brands as well. Lumene is our largest exclusive beauty brand.
Its high quality and affordability appeal to women who might otherwise
do their shopping at the department store. In fact, 40 percent of our
Lumene customers are new to the skin care category at CVS.
Total sales of exclusive and private label products, with their higher
margins, exceeded $1 billion in 2004 as we continued to differentiate
our offerings throughout the store. For example, our new private label
BloodStop®band-aids use proprietary M-doc technology that stops
bleeding faster. Also, we recently acquired exclusive rights to the
Nuprin®brand and are offering its high quality to our customers at
value pricing. More importantly, we are leveraging Nuprin’s popularity
as an analgesic to introduce a line of allergy, cough and cold, and
external pain-relief products exclusive to CVS.
Our unique offerings don’t stop there. In 2003, we became the first
national pharmacy retailer to install self-service digital photo kiosks
chain-wide. We followed up by being the first to offer printing from
digital camera phones, the first to offer uploading of digital images
to the Web for next-day, in-store pickup, and the first to offer a one-
time-use digital camera with a preview function. The success of our
digital photo efforts is driving growth in the photo category, expanding
our share, and bringing new customers into the store.
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