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Brother Annual Report 20084
(3) Maintain the basic policy of becoming the “No.1 brand” in specific categories in the P&H and
M&S businesses, and contribute to further increased profits
•In the Personal & Home (P&H) Business (domestic sewing machines) and the Machinery and
Solution (M&S) Business (industrial sewing machines and machine tools), continue to emphasize
profitability, and reach the number one position in specific categories by further reinforcing and
expanding Brother’s strengths.
•Obtain high profitability by expanding sales in emerging markets and providing differentiated
products and services using Brother’s original technologies.
(4) Other
Building a New Corporate Structure
•By integrating the Printing Business and the new businesses with headquarters functions,
centralize management resources, and build a corporate structure that can accelerate the
expansion of the Printing Business and growth of the new businesses through prompt
decision-making.
Reinforcement of Quality Management
•Create measures and systems to enhance customer satisfaction through improvement of processes
of the Brother Value Chain Management (BVCM*) system.
*BVCM : Brother‘s basic concept of manufacturing, which consists of a Demand Chain, Concurrent Chain and Supply Chain.
Fostering of Human Resources
•Significantly increase the number of employees in departments related to research & development
and manufacturing, and rapidly cultivate their skills.
•Globalize human resources, mainly in product development and design.
Promotion and Firm Establishment of Brother’s CSR Management
•In addition to further enhancement of customer satisfaction (CS) and employee satisfaction (ES),
reinforce the group’s ability to act for environmental conservation and control internally.
Dividends
As to dividends for shareholders, we make it a basic policy to actively return profits in accordance with
operating results, with consideration for the cash flow and the retained earnings required for
investments for future growth. While making aggressive investments for realization of our mid- to long-
term vision “Global Vision 21,” we will enhance profit return to realize a consolidated dividend payout
ratio of 30% at the earliest stage possible.
0
5
10
15
20
25
30
35
FY2004 2005 2006 2007
22
22
19
15
14 20
13
10
(¥) Payout ratio (%)
Annual
0
5
10
15
20
25
30
DIVIDENDS PER SHARE