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3Brother Annual Report 2008
Important Measures
(1) In the Printing Business, establish a unique position as a global player
Establish the market image that “Brother Means Color”
•Expand the group’s business with compact multi-function products and printers, the products in
which Brother specializes, in the color laser market, which is expected to grow mainly in the
developed nations.
•In the color inkjet category, exploit the corporate market as well as the SOHO (Small Office Home
Office) and SMB (Small and Medium Business) markets, and strongly promote the image that
“Brother Means Color” by strengthening the product lines for business models and launching inkjet
high-speed line-head models.
Maximize the Monochrome Laser Business
•Expand the amount of business in developing nations/regions, such as BRICs and Central/Eastern
Europe, and firmly maintain a position as the top manufacturer of compact monochrome laser products.
Reinforce the Electronic Stationery Business
•Strengthen sales mainly in Europe and Asia, and cultivate a new market by utilizing outside
resources (including M&A) in the solution-provider business through specialized applications
for vertical markets.
(2) Develop and expand new businesses
Establish a new pillar for Brother’s future businesses
•Create new businesses in two fields — the Network Imaging Device Business and the Network &
Content Business — by utilizing the Brother Group’s core technologies and customer bases.
•Actively pursue M&A and corporate alliances in order to accelerate commercialization of the new
businesses. Acquire new technologies and business ideas through venture investments, etc.
[Network Imaging Device Business]
•Provide small, lightweight, energy-saving
tools that can respond to changes in
working styles, mainly in the SOHO and
SMB environments.
•Offer high value by utilizing Brother’s core
technologies and creative strengths,
such as MEMS(Miclo-Electro-Mechanical
systems), optical systems and RFID,
and providing integrated hardware and
software networks.
[Network & Content Business]
•Provide a reliable, cost-competitive communication infrastructure in large-volume data delivery
using “Einy*,” the next-generation content-delivery system, and conduct content-creation
and delivery business.
*Einy : “Einy” can deliver large-volume digital contents such as movies, music or e-learning programs, to many users at a low
price and with a high level of security. This next- generation content-delivery system can replace existing server-client systems.
•Provide unique services utilizing our subsidiary Xing Inc.’s customer and operating bases and
content-creation ability.
PROMOTING IMAGE THAT
“BROTHER MEANS COLOR”
Speed/Price
CorporateHome Office Small OfficeHome SMB
Inkjet Models for
Home/Home
Office Use
Inkjet Models for
Business Use
Inkjet High-Speed
Line-Head Models
Color Lasers