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24 | 2007 AT&T Annual Report
Every American Military Member
Protecting Our Freedom Overseas
Should Be Able to Call Home
That is the basic principle on which Massachusetts
teenagers Brittany and Robbie Bergquist founded Cell
Phones for Soldiers (CPFS). The charity they created
collects and recycles wireless phones, then uses the
proceeds to buy prepaid phone cards to send to U.S.
troops serving overseas. In just three years, the Bergquists
have raised more than $1 million and have sent more
than 400,000 phone cards to the troops.
Since 2007, AT&T has aided in the effort. All of our retail
stores across the nation serve as CPFS recycling drop-off
locations. We’ve also contributed 60,000 prepaid phone
cards—valued at more than $500,000. And we’re awarding
four-year college scholarships, worth up to $100,000
each, to Brittany and Robbie.
Why would a global company like AT&T get involved with
a charity run by a couple of teenagers? It’s simple. When
Brittany e-mailed us to ask for our help, we recognized
that we shared a common belief in the importance of
keeping military families connected.
May 4, 2007: The Tornado Hit Greensburg,
Kansas, Just Before 10 P.M.
Melissa Lucht and Ed Stauth, Greensburg’s only AT&T
employees, rode out the storm in their basements—then
headed to the AT&T Central Office (CO).
The CO was severely damaged. Much of the roof was gone,
and rain pelted telephone switching and transport
equipment. Ankle deep in water, Lucht and Stauth slung
tarps and worked together through the night to keep the
CO operating until help arrived. Thanks to their efforts, the
people of Greensburg stayed connected—to the voices
of concerned friends and loved ones, to emergency
services, to the Internet. By daybreak, AT&T was providing
vital communications support to emergency responders.
For their heroic work to keep customers connected in the
best AT&T tradition, Lucht and Stauth became the first
winners of the new Whitacre Award. Named for retired
Chairman and CEO Ed Whitacre—a tireless advocate for
serving customers—the annual Whitacre Award will honor
AT&T employees who go above and beyond to provide
world-class customer service.
24
| 2007 AT&T Annual Report
Sometimes, even a global company can follow the
lead of a couple of teenagers with a big idea.
Winds up to 205 mph killed 10
people, snapped trees and utility
poles and flattened or damaged
nearly every building in town.
Going beyond the call to keep
their community connected:
Inaugural Whitacre Award
winners Melissa Lucht and
Ed Stauth.