AT&T Wireless 2007 Annual Report Download - page 13

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As the largest provider of prepaid mobile phones, we’re
also expanding access to mobility to consumers who
might not want—or can’t afford—an ongoing service plan.
In 2007, through strong internal growth combined with
strategic acquisitions, we expanded our subscriber base
by more than 9 million. And, as we’ve enhanced network
performance and introduced more data-capable devices,
the revenues have followed. Our service revenues were
up nearly 15 percent in 2007, and our annual data revenue
growth exceeded 63 percent.
Brian Norwood Has Never Camped
Out for Anything in His Life
Not for concert tickets. Not for sporting events.
And certainly not for a new phone.
But when the 36-year-old Atlanta native heard about the
world’s most advanced mobile phone, he wanted to be
a part of history. Like many others, he instinctively knew
that the iPhone was going to help change his life.
First, Brian switched his carrier to AT&T because the
company was the only U.S. provider of the iPhone.
He asked his boss for four days off at the end of June.
Then, just a few days before the launch, he bought
a folding chair, packed a cooler of food, grabbed a stack
of magazines and headed for an AT&T store in midtown
Atlanta. When the doors swung open at 6 p.m. June 29,
Brian—who endured rain, 48 hours with little sleep
and a news media onslaught—was among the first
Americans to get his revolutionary new mobile phone.
In the first 30 hours of sales, customers like Brian activated
146,000 iPhones. By the end of 2007, approximately
2 million U.S. consumers were enjoying a groundbreaking
mobile experience on a brilliant screen with a simple flick
of their finger.
“Surfing the net on a phone with a full browser has been
unlike any other portable Web experience,” Brian said.
“The calendar contains my life. I love calling up maps and
directions when I’m lost while driving, and I’m constantly
taking photos. It’s been so great, I decided to spread the
iPhone love by buying one for my dad—and I’m saving
up to buy one for my mom!”
June 29, 2007. It didn’t just change Brian Norwood’s
day-to-day life. It helped AT&T change the game—and
the face of an industry.
In 2007, through strong internal
growth combined with strategic
acquisitions, we expanded our
subscriber base by more than
9 million.
2007 AT&T Annual Report
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