Whirlpool 2001 Annual Report Download - page 29

Whirlpool brand MagiCook range
offers convection cooking for
perfectly cooked food, with
adjustable rack-lock shelves
for flexibility and no spillage.
Whirlpool brand launched the
Whitemagic range of automatic and
semiautomatic clothes washers
with built-in “hot wash” capability
to optimize whitening power.
QuickChill frost-free refrigerators
from
Whirlpool brand feature
QuickChill cooling technology for
faster ice making and refrigeration.
Whirlpool brand’s latest fabric-care
addition
— the efficient, top-loading
Water Genie — can be purchased in
a variety of sizes for Asian households.
Easy-to-use
Fire Genie — Whirlpool
brand’s newest microwave oven in
Asia
— dependably handles most
cooking tasks, including grilling.
Whirlpool Corporation 2001 Annual Report 27
Consumers in India also were introduced to innovative
clothes washers, including the fully automatic
Whirlpool
brand Whitemagic Hotwash and the semiautomatic
Whitemagic washers. Both models — which contain built-in
heaters that optimize detergent action and agitators that
are gentle to clothes and reduce tangling — have the
distinction of being an “industry first.” The
Whitemagic
washer also provides larger capacity, a feature that
appeals to consumers who said they want to wash bed
linens in their machines.
Equally important to consumers in the Indian market, the
top-loading
Whitemagic Hotwash washer is particularly
effective in cleaning white fabrics and in retaining their
sparkle. This is significant in a culture that associates
white with good hygiene and purity.
Additional introductions in India under the
Whirlpool brand
were the expanded range of
Ice Magic refrigerators and
QuickChill frost-free refrigerators. These refrigerators
deliver ice quickly — even during India’s peak seasonal heat
waves. And with quick delivery of ice comes quick cooling, a
key consumer-desired feature in India’s climate.
Whirlpool India also made its entry into the cooking category
with the introduction of MagiCook microwave ovens and
gas cooking ranges. Both products, positioned as the
“tastiest way to good health,” have been well received by
Indian consumers. The
MagiCook microwave delivers a
unique-to-India feature, a “microtawa” — which adapts
the tawa, a traditional rounded plate used in cooking a
variety of Indian breads, to a modern appliance.
India’s Engineering Export Promotion Council awarded
Whirlpool India its “Certificate of Export Excellence” as the
country’s leading exporter of white goods, a distinction in
line with India’s increasing emphasis on open markets and
free trade. Our Indian operations currently export to 40
countries throughout South Asia, the Pacific Rim, the
Middle East, Africa, Latin America and the Caribbean.
In 2002, we will continue to expand our leading brand
position in India by offering new full lines of air conditioning
and microwave oven products. Whirlpool Asia expects
growth in consumer demand from India and China in 2002,
while for the entire region, industry demand is expected to
match 2001 levels.