Whirlpool 2001 Annual Report Download - page 26

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Latin America Operations Review24
Whirlpool Latin America strengthened its brand and
market-leading position, while coping well with a currency
crisis in Argentina and an energy power shortage in Brazil.
Productivity improvement, prudent cost containment and
additional savings from restructuring activities improved
Whirlpool Latin Americas operating margins. However,
the political and economic issues in the region combined to
lower sales and total industry shipments.
Nevertheless, our Latin American business improved
full-year core operating profit by 7 percent from the prior
year. This performance by our operations in a tough
environment continues to underline the strength of our
brands and business in this important market.
Our Embraco compressor business continued to deliver
strong operating results in 2001 and maintained its leading
worldwide market position.
Whirlpool kept up its pace of launching unique products in
2001 under the market-leading names of
Brastemp, Consul,
and
Whirlpool
.
KEY STATISTICS
No. 1 market position in the industry
$1.5 billion in 2001 sales
$134 million in 2001 core operating profit
Approximately 16,000 employees
BRANDS
Whirlpool, Brastemp, Consul, Embraco, Eslabón de Lujo
PRINCIPAL PRODUCTS
Automatic Washers, Compressors, Countertop Appliances, Dishwashers,
Freezers, Microwave Ovens, Ranges, Refrigerators, Room Air Conditioners
HEADQUARTERS
o Paulo, Brazil; Buenos Aires, Argentina; Santiago, Chile
MANUFACTURING LOCATIONS
Brazil Manaus, Rio Claro, Joinville, São Paulo
Argentina San Luis
International (Embraco) Italy Riva di Chieri; Slovakia Spisska Nova Ves;
China Beijing
NEW PRODUCTS INTRODUCED IN 2001
Brastemp
brand
All Refrigerator
and Frost Free Freezer; Electronic Frost
Free Freezers;
Intelligent
stain removing washing machine;
Solution
dishwasher
; Mosaic
built-in appliances
; Intelligent
dryer
;
Professional
Quality Countertop Appliances (blender, food processor, coffee
machine and
KitchenAid
brand Stand Mixer);
Jet Defrost
microwave
;
Inside Freezer Refrigerator; Duplex
Frost Free refrigerator
Consul
brand
Eficiência Master
and
Consul
7,500 BTU with timer
air conditioners;
Modular
cabinet built-in appliances;
Single Door, 280 liter refrigerator.
Latin America Operations Review
Brazil
Argentina
Chile
Other markets of the Southern Cone