Unilever 2015 Annual Report Download - page 29

26
229 bllon ltres
The campagn helped Brazl save
a potental 229 bllon ltres of water
Wth our global reach, portfolo of
WASH-related brands and experence
n changng behavour, we are helpng
to delver progress on SD 6 ‘Ensure
sustanable access to water and santaton
for all’ and develop the market solutons
whch wll transform WASH provson
For nstance, n 2015 Lfebuoy secured
fundng from the hldren’s Investment
Fund Foundaton (IFF) to roll out our
Lfebuoy School of Fve hygene educaton
programme n rural Bhar, plus fundng
from the UK Department for Internatonal
Development (DFID) to reach chldren
n Bangladesh and Pakstan These
partnershps have commtted to reachng
almost 10 mllon chldren by 2020 wth
lfe-savng educaton about handwashng
wth soap
To extend our reach and mpact, we have
oned wth EP and DFID to launch a
new partnershp named Transform The
ntatve wll dentfy and fund new socal
enterprses that help realse the SDs,
ntally focusng on brngng nnovatve
WASH solutons to market Overall, the
Transform plan ams to mprove the health
and well-beng of 100 mllon people by
2025 through ob creaton, mprovng
ncomes and provdng support to market-
based solutons We are also deepenng our
exstng partnershp We are n the fourth
year of a partnershp between Domestos
and UNIEF, whch helps ndvduals gan
mproved access to tolets
At the same tme, n Inda we have launched
‘lean Inda, lean habts’ Ths s a mass
meda, behavour change programme
desgned to promote the use of tolets and
the mportance of handwashng and safe
drnkng water practces The ntatve
ams to reach 75 mllon people by 2019
n support of the overnment’s Swachh
Bharat Abhyan (lean Inda Msson)
EMPOWERIN WOMEN
Women make up a large number of our
consumers and 32% of our workforce,
but many stll face dscrmnaton and
dsadvantage globally There s a strong
human rghts and busness case for
helpng to reverse ths Empowerng
women could be one of the bggest levers
of transformatonal change and SD 5
‘ender Equalty’ s an enabler across
all the SDs
Accordng to nternatonal advocacy
organsaton Women Delver, women
re-nvest 90% of ther ncome n ther
famles, so ncludng more women n
the economc cycle wll have a postve
mpact on growth and the progress of
famles and communtes
Unlever s commtted to mprovng women’s
rghts, sklls and opportuntes We am to
empower women across our value chan
from smallholder farmers and dstrbutors
to consumers We want to leverage the full
Unlever footprnt to drve systemc change
and acheve gender equalty
Through a range of global partnershps
ncludng the EP, Populaton Servces
Internatonal (PSI), Amsterdam Intatve
aganst Malnutrton (AIM) and Bottom
of the Pyramd Insttute, we are creatng
nclusve dstrbuton models empowerng
women to mprove ther lvelhoods,
teachng them basc ob sklls and drvng
lfe-changng behavoural change n
ther communtes
A specfc ssue for women n many
countres s the burden of collectng water,
whch takes an estmated 200 mllon hours
a day Our Sunlght brand, wth WaterAd,
Oxfam and NextDrop, publshed a maor
report n 2015 on the problem It revealed
why the nterlnkages between water,
santaton and gender equalty must be
recognsed by governments, cvl socety
and busnesses
We are also supportng the UN Women
HeForShe IMPAT 10x10x10 movement
whch engages 10 key ‘IMPAT champons’
from government, busness and academa
– ncludng our EO Paul Polman – to
drve change from the top Each IMPAT
champon has pledged to make gender
equalty an nsttutonal prorty, commttng
to real change wthn and beyond ther
organsatons
In summary, the groundbreakng
agreements of 2015 set a new clmate
and development framework that sends a
sgnal to busnesses and nvestors that wll
drve real change n the global economy
Much more needs to be done but we have
now passed a tppng pont as the world
has recognsed that delverng socal and
envronmental benefts wll provde a
postve opportunty for busnesses wth
purpose to wn n the 21st century
THE OMO
BRAND REW 15%
IN UNDERLYIN
SALES DURIN THE
WATER AMPAIN
PERIOD
SAVIN WATER IN BRAZIL
THE AMPAIN DOUBLED VISITORS
TO THE OMO WEBSITE WITH A 290%
INREASE IN DWELL TIME
In 2015, Omo launched #1RnseIsEnough,
a successful educaton campagn to help
consumers save water n Brazl durng the
country’s worst water shortage, helpng the
brand grow at nearly double the market rate
26 Unilever Annual Report and Accounts 2015Strategic Report
SOIETY
ONTINUED