Unilever 2015 Annual Report Download - page 16

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ROWTHHOIES TO DRIVE VALUE FOR STAKEHOLDERS
ONSISTENT
We delver consstency n underlyng sales
growth, core operatng margn and free
cash flow by contnuously nvestng n our
supply chan, our brands and marketng,
our people and IT to provde a long-term
sustanable busness
OMPETITIVE
By nvestng n nnovaton we can grow our
market share whle also seekng to enter
new markets and new segments such as
premum brands n categores lke
Personal are and Refreshment
PROFITABLE
We seek contnuous mprovement n our
world-class manufacturng to drve cost
savngs and hgher returns, provdng extra
fuel for growth as cash s redeployed n
new strategc opportuntes
RESPONSIBLE
rowth that’s responsble nvolves havng
a postve socal mpact and reduced
envronmental footprnt, whch s the
essence of the USLP and s essental n
protectng and enhancng our reputaton
Our Sustanable Lvng brands are workng
towards makng the new UN Sustanable
Development oals a realty
BUILDIN A
PRESTIE BUSINESS
Through acquston we
have nvested n the growth
opportunty of Prestge skn
care brands Dermalogca,
Kate Somervlle, REN
and Murad
INREASED INVESTMENT
IN DIITAL MARKETIN
In a moble-connected world
our brands are supported by
sophstcated dgtal marketng
that ntegrates seamlessly wth
e-commerce and drves sales
through all channels
EOMMERE
E-commerce grew by more
than 40% n 2015 thanks to
a focus on brllant executon
onlne where 80% of sales
are made from the frst
page vew
LEVERAIN SALE
We brng the benefts of
scale to our operatons,
drvng down costs whle
makng the company
more agle and smple
VALUESLED AND
EMPOWERED
Our people are our greatest
asset We focus on ther
well-beng, empowerment
and connecton wth our
Purpose
13Unilever Annual Report and Accounts 2015 Strategic Report