Unilever 2015 Annual Report Download - page 15

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REDUCE
ENVIRONMENTAL
FOOTPRINT
DOUBLE THE
BUSINESS
POSITIVE
SOCIAL IMPACT
TO REALISE OUR VISION WE HAVE INVESTED
IN A LONTERM STRATEY OF ATEORIES
AND BRANDS THAT DELIVER ROWTH TO
THE BENEFIT OF ALL STAKEHOLDERS
Long-term value comes from nvestng n marketng, world-class
manufacturng, nnovaton and a workforce of the best talent
avalable to delver growth that s consstent, compettve,
proftable and responsble
VISION OUR LONTERM FOUS ALLOWS US TO MAKE STRATEI
ROWIN
THE BUSINESS
• SALES
• MARIN
• APITAL EFFIIENY
REDUIN
ENVIRONMENTAL IMPAT
• REENHOUSE ASES
• WATER
• WASTE
• SUSTAINABLE SOURIN
IMPROVIN HEALTH
AND WELL-BEIN
• NUTRITION
• HEALTH AND HYIENE
ENHANIN
LIVELIHOODS
• FAIRNESS IN THE WORKPLAE
• OPPORTUNITIES FOR WOMEN
• INLUSIVE BUSINESS
ATIVE PORTFOLIO
MANAEMENT
We actvely manage our
brand portfolo to focus t on
more attractve segments
where we can apply global
scale and local strength
PORTFOLIO HOIES
ATEORY
HOIES
The four categores of
Personal are, Foods,
Home are and
Refreshment have clear
strategc prortes to
contrbute to growth
DRIVIN EFFIIENY
AND MARINS
Snce 2013 we have
undertaken fewer but larger
nnovaton proects wth the
average sze 25% bgger and
more than 70% of proects
margn accretve
BRANDS AND INNOVATION
A FOUSED APPROAH
TO INNOVATION
Each category has a focused
research and development
capablty embedded
wthn ts operatons,
supported by a wder
Strategc Scence roup
EMERIN MARKETS
We are expandng from
a strong base wth proven
market development models
to drve ncreased per capta
usage so that emergng
markets are now 58% of
total sales and rsng
MARKET DEVELOPMENT
ROUTES TO MARKET
We lead market development
by reachng up, down and
wde, and growng new
channels wth a focus on
executon through our
10 mllon Perfect Stores
programme
MANUFATURIN
BASE AND OVERHEADS
We operate an award-
wnnng, low-cost, flexble
supply chan that delvers
wnnng qualty and
relablty to our markets
AILITY AND OST
ZEROBASED
BUDETIN
We are takng the next steps
on cost reducton to ensure
compettveness and to fuel
growth wth the roll-out
of zero-based budgetng
DEVELOPIN TALENT
In 2015, we sharpened our
learnng strategy behnd
sx core capabltes that
we beleve wll buld a
wnnng busness
PEOPLE
ATTRATIN TALENT
In our target unverstes we
are FM raduate Employer
of hoce n 34 countres
LnkedIn contnues to be a key
channel for attractng and
engagng external talent
12 Unilever Annual Report and Accounts 2015Strategic Report
OUR STRATEI FOUS