Under Armour 2014 Annual Report Download - page 19

I
TEM 1A. RI
S
KFA
C
T
O
R
S
Forward-Lookin
gS
tatements
S
ome of the statements contained in this Form 10-K and the documents incorporated herein b
y
referenc
e
constitute forward-lookin
g
statements. Forward-lookin
g
statements relate to expectations, beliefs, pro
j
ections,
f
uture plans and strate
g
ies, anticipated events or trends and similar expressions concernin
g
matters that are no
t
historical facts, such as statements re
g
ardin
g
our future financial condition or results of operations, our prospects
and strate
g
ies for future
g
rowth, the development and introduction of new products, and the implementation of
o
ur marketin
g
and brandin
g
strate
g
ies. In man
y
cases,
y
ou can identif
y
forward-lookin
g
statements b
y
terms suc
h
as “ma
y
,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “outlook,”
“potential” or the ne
g
ative of these terms or other comparable terminolo
gy
.
The forward-looking statements contained in this Form 10-K and the documents incorporated herein by
r
eference reflect our current views about future events and are subject to risks, uncertainties, assumptions and
changes in circumstances that may cause events or our actual activities or results to differ significantly from
those expressed in any forward-looking statement. Although we believe that the expectations reflected in the
f
orward-looking statements are reasonable, we cannot guarantee future events, results, actions, levels of activity,
p
erformance or achievements. Readers are cautioned not to place undue reliance on these forward-looking
statements. A number of important factors could cause actual results to differ materially from those indicated by
these forward-looking statements, including, but not limited to, those factors described in “Risk Factors” and
“Management’s Discussion and Analysis of Financial Condition and Results of Operations.” These factors
include without limitation:
•
c
h
an
g
es
i
n
g
enera
l
econom
i
c or mar
k
et con
di
t
i
ons t
h
at cou
ld
a
ff
ect consumer spen
di
n
g
an
d
t
he
fi
nanc
i
a
lh
ea
l
t
h
o
f
our reta
il
customers
;
•
our abilit
y
to effectivel
y
mana
g
e our
g
rowth and a more complex
g
lobal business
;
•
our ability to successfully manage or realize expected results from acquisitions and other significan
t
i
nvestments
;
•
our a
bili
ty to e
ff
ect
i
ve
l
y
d
eve
l
op an
dl
aunc
h
new,
i
nnovat
i
ve an
d
up
d
ate
d
pro
d
ucts;
•
our a
bili
t
y
to accurate
ly f
orecast consumer
d
eman
df
or our pro
d
ucts an
d
mana
g
e our
i
nventor
yin
r
esponse to c
h
an
gi
n
gd
eman
d
s
;
•
increased competition causing us to lose market share or reduce the prices of our products or to
i
ncrease significantly our marketing efforts;
•fl
uctuat
i
ons
i
nt
h
e costs o
f
our pro
d
ucts
;
•l
oss o
fk
e
y
supp
li
ers or manu
f
acturers or
f
a
il
ure o
f
our supp
li
ers or manu
f
acturers to pro
d
uce or
d
e
li
ve
r
o
ur pro
d
ucts
i
nat
i
me
ly
or cost-e
ff
ect
i
ve manner,
i
nc
l
u
di
n
gd
ue to port
di
srupt
i
ons;
•
our ability to further expand our business globally and to drive brand awareness and consumer
a
cce
p
tance of our
p
roducts in other countries;
•
our a
bili
ty to accurate
l
y ant
i
c
i
pate an
d
respon
d
to seasona
l
or quarter
l
y
fl
uctuat
i
ons
i
n our operat
i
ng
r
esu
l
ts
;
•
r
i
s
k
sre
l
ate
d
to
f
ore
ig
n currenc
y
exc
h
an
g
e rate
fl
uctuat
i
ons;
•
our ability to effectively market and maintain a positive brand image
;
•
our a
bili
ty to comp
l
yw
i
t
h
tra
d
ean
d
ot
h
er regu
l
at
i
ons;
•
t
h
e ava
il
a
bili
t
y
,
i
nte
g
rat
i
on an
d
e
ff
ect
i
ve operat
i
on o
fi
n
f
ormat
i
on s
y
stems an
d
ot
h
er tec
h
no
l
o
gy
,as
we
ll
as an
y
potent
i
a
li
nterrupt
i
on
i
n suc
h
s
y
stems or tec
h
no
l
o
gy
;
•
risks related to data security or privacy breaches
;
9