Ubisoft 2013 Annual Report Download - page 38

Management Report
2013
33
STAKEHOLDER POLICY 1.4.4.2
1.4.4.2.1 Dialogue with third parties and external organizations
The Group considers all people and organizations affected by the Company’s activity to be
stakeholders.
The methods of dialogue with these stakeholders are presented below:
Stakeholder
Methods of dialogue
Customers
• Online communication (for online games)
• Publication of information regarding our products
Suppliers
• Buyer/supplier meetings
• Supplier selection process
• Raising awareness of the issues of the Global Compact (Australia)
Shareholders and investors
• Telephone conferences for presentation of results, meetings and plenary meetings
• Regular meetings with individual shareholders
Employees
• Biannual employee satisfaction surveys (“Express Yourself”)
• Dialogue with employee representation bodies (if applicable)
Research and development
centers
• Collaborative approach, creation of and participation in R&D programs, university chairs and
professional integration associations
Communities, NGOs
• Social programs
• Partnerships with local NGOs
State, public organization,
etc.
• Participation in working groups and local and international organizations on the challenges
facing our industry
1.4.4.2.2 Partnership and sponsorship actions
Ubisoft depends on the talent its teams possess and the human factor has remained a central concern
in all its operations since the Company was founded. Entertainment, training and development of each
individual’s potential are central to Ubisoft’s mission as a company.
For nine years now, the Group has been running a sponsorship program entitled “Sharing More Than
Games,” providing management and other support for solidarity initiatives, both individual efforts and
those that are broader-based, within the Group. The scope of this program aims to coincide with our
core business and our values as it ties in initiatives promoting access to education, culture and leisure
for children, teenagers and young adults who are ill or from deprived backgrounds.
There is a wide variety of initiatives and actions carried out under this program, including financial aid,
partnership with an association, gifts of games or sponsoring skills, and these initiatives may be
extended to an individual, locally or even on an international scale.
Of all the Group’s sites, 18 (representing 74.8% of Group staff) state that they are actively involved in
one or more partnership or sponsorship actions, with three sites involved in education actions and 15
sites involved in humanitarian actions.
Some initiatives become ongoing actions, such as the U-Care program, initiated in 2009 by Ubisoft
Shanghai and Ubisoft Chengdu in response to the earthquake that hit the area of Sichuan (China).
This year, the teams have organized two blood drives and sold apples in support of the charity “The
Children of Madaifu”. The Shanghai studio has also donated money to a school so that it can
modernize its heating system. As in previous years, Ubisoft also is maintaining its commitment to
associations providing support to children. These include the Breakfast Club in Canada which provides
a healthy, balanced breakfast for almost 15,000 children each day, the ASDI association in Barcelona
which looks after mentally and physically disabled children in the San Cugat region, and the Toys for
Tots association in the United States, which collects new toys still in their packaging to distribute to
children in need. The Quebec studio has also continued its commitment to Centraide, a Québécois
organization which supports a vast network of community organizations helping poverty-stricken or
socially-excluded people and families. As it does each year, the studio took part in the annual