TomTom 2008 Annual Report Download - page 24

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MANAGEMENT BOARD REPORT
22 /
MAP SHARE™
With roads around us changing on average up to
15% per year, concentration on delivering the best
map possible has stepped up. At TomTom we have
users all over the world uploading corrections to
their map through our unique Map Share technology.
This has been very successful, with users providing
us with five million map reports by the end of 2008.
All of the corrections sent through via users’ devices
are now available to Tele Atlas, further enhancing
map quality.
LIVE SERVICES
Our new bundle of LIVE Services forms a range of
essential information services for motorists,
delivered directly to the LIVE devices ‘over-the-air’
via a built-in SIM card. This is a good example of
how content collected from a vast driving community
through innovative technology can bring benefits
directly to the end user, straight out of the box for
a fixed affordable price.
This is just the beginning – the real value of all
of these innovations comes when they are used
together. For example, with Map Share and HD
Traffic combined, you can be sure that a possible
rerouting to avoid traffic is based on accurate
map data that includes recent changes in the
road network.
NEW PRODUCTS AND SERVICES
This year the complete TomTom PND range was
renewed, adding more smart technologies to
deliver an enhanced navigation experience. We also
launched the first of our LIVE Services bundles,
among other launches throughout the Group.
“This year the complete TomTom PND
range was renewed, adding more
smart technologies to deliver an
enhanced navigation experience.”
Products
launched in 2008
LINK 300
The TomTom LINK 300 box was
launched for the updated TomTom
WORK Active solution. This allows
for easier installation in commercial
vehicles and a better user
experience for both those in the
office and drivers on the road.
HOME content-sharing platform
We announced the industry’s first content-sharing
platform for TomTom devices, allowing users to
download, upload and share navigation content with
other users. This is designed to bring new levels of
personalisation to the navigation experience of the
TomTom community.
WEBFLEET
Our TomTom WORK business unit
launched its new and enhanced
WEBFLEET service, a market-leading
on-line fleet management, order
tracking and reporting service
accessible 24 hours a day from any
internet-enabled PC. Fleet managers
benefit from the more interactive and
highly intuitive service.
TomTom ONE and TomTom XL
These new products, launched in April, were
redesigned based on customer feedback and
included a new EasyPort™ folding mount that
provides maximum portability and flexibility.
Both devices are also equipped with a newly
enhanced audio system, ensuring users can
hear navigation instructions clearly – even
above noises in and around the car.
TomTom RIDER
A new version of our PND specially designed
for bikers, bringing new features to this model.
TomTom GO x30 series
The TomTom GO x30 series brought a number
of innovations to the flagship PND. It featured
the latest navigation features and content
including IQ Routes, advanced lane guidance
and Map Share, as well as improved
Bluetooth® hands-free connectivity.
JANUARY
LINK 300
FEBRUARY
HOME content-sharing platform
MARCH
WEBFLEET
APRIL
TomTom ONE and TomTom XL
TomTom GO x30 series
TomTom RIDER