TomTom 2008 Annual Report Download - page 12

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BUSINESS UNIT PROFILES
10 /
WORK
B2B
“We are now the
fastest-growing
telematics provider
in Europe.”1
Thomas Schmidt
MD WORK
>Commercial fleets
PROFILE: TOMTOM’S WORK BUSINESS UNIT OFFERS PROFESSIONAL SOLUTIONS FOR
COMMERCIAL FLEETS. Our connected navigation products and services allow enterprises
to monitor, manage and communicate with their drivers and fleets of vehicles, thereby
increasing the overall efficiency, safety and professionalism of their whole mobile operation.
WORK sells its solutions in Germany, Austria, Switzerland, UK, Ireland, Belgium, the
Netherlands, Italy, France, Spain, Portugal, Poland and Denmark and also recently started
to develop its business in the US. WORK has a leading European position with more than
65,000 active subscribers for its services.
HISTORY: WORK started when TomTom acquired the German company datafactory AG in
August 2005. Datafactory was a small company specialising in ‘track & trace’ products and
services for fleets and commercial vehicles. In the past three years WORK had an average
annual revenue growth rate of 79%, outperforming the telematics market by at least
three times.
STRATEGY: There is a growing demand from companies to improve their efficiency and optimise
the allocation of resources. This trend is supported by the ongoing need to focus on cost and
fuel efficiency and on reducing carbon emissions. Backed by the knowledge and the
economies of scale of the Group, we are able to offer high quality, standardised, cost
effective solutions from a trusted brand.
FUTURE: WORK will continue its strong growth in turnover by growing the number of
subscribers to its services, thereby continuing to far outperform the telematics industry’s
average growth rate.
FLEET
MANAGEMENT
1 According to Berg Insight, December 2008.