TomTom 2008 Annual Report Download - page 10

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COVERAGE. MAPS. COMMUNITY. DIGITAL.
WORLDWIDE. CONTENT.
COMMUNITY
INPUT
DYNAMIC
MAPPING
COMMUNITY-GENERATED
INFORMATION
IT IS A CHALLENGE TO CREATE MAPS THAT REFLECT THE REAL WORLD AS IT CONSTANTLY EVOLVES.
WE HAVE ALWAYS USED A COMBINATION OF OUR OWN DRIVERS, MOBILE MAPPING VANS AND MANY
OTHER SOURCES TO ADD NEW CONTENT AND TO VALIDATE CHANGES TO OUR MAPS. WE STARTED
USING COMMUNITY-GENERATED INFORMATION IN 2006 WITH MAP INSIGHT, A SYSTEM THAT ALLOWS
ANYONE TO REPORT A CHANGE TO TELE ATLAS. OF A DIFFERENT MAGNITUDE IS THE SHEER AMOUNT
OF COMMUNITY DATA THAT WE RECEIVE FROM THE GROUP’S BUSINESS UNITS. WITH THIS TELE ATLAS
IS UNIQUELY POSITIONED TO DELIVER THE FRESHEST, RICHEST, MOST ACCURATE DIGITAL MAPS AND
DYNAMIC DATA IN THE WORLD.
BUSINESS UNIT PROFILES
08 /