TomTom 2008 Annual Report Download - page 23

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Young Talent Development Programme
In 2008 TomTom completed its Young Talent
Development Programme which was aimed at
broadening the participants’ knowledge, while
improving their technical and personal skills. The
programme was attended by 22 participants.
Developed in cooperation with Erasmus University,
Rotterdam School of Management (RSM), the
programme included modules to improve
understanding of business processes (such as
innovative development, innovative market approach
and supply-chain management), competency-based
training (such as project management and
negotiation skills) and a coaching and supervision
programme, which amongst other things, helped
the young participants to build cross-discipline peer
group networks.
HEALTH POLICY
The goals of our health policy have always been to
minimise absenteeism and maximise employee
well-being. The health policy now provides
consistency across all countries, while
accommodating local legislation and practices.
The policy itself clearly defines everyone’s roles and
responsibilities in terms of health. Health Officers
have been appointed in every region and processes
developed to foster a proactively healthy environment.
PRODUCTS AND TECHNOLOGY
TECHNOLOGY AND CONTENT
The depth and breadth of expertise in navigation
technology and digital mapping that the Group has
gained over the last 30 years gives us a genuine
competitive edge which we deploy across the whole
Group. It is this shared technology base that allows
us to provide the best navigation solutions to
various customer segments through the Group’s
four customer-facing business units.
We have always developed all our core technologies
in-house, from the ground up because this underpins
our innovative leadership position in the navigation
industry. Ownership and control of electronics,
firmware, mapping and navigation algorithms, user
interfaces, connectivity and real-time services allow
us to deliver a seamless and integrated user
experience.
A second shared resource is our Dynamic Content
and Publishing centre (DC&P) which draws
together all of our content creating resources.
DC&P creates content that reflect real world
changes in real-time, which is of practical value to
motorists. This content can be tailored to each
market in conjunction with the business units and
is delivered to our customers and partners through
stable and scalable delivery platforms.
Our commitment to deliver the most innovative
user-friendly navigation solutions, digital maps and
accurate relevant content is an essential element
of our market and technology leadership position,
and gives us access to new markets.
IQ ROUTES™
TomTom’s innovative IQ Routes technology, first
introduced on the GO x30 series, provides users
with the most efficient route planning on the market
today. It takes into account any situations that may
delay a driver’s journey, such as traffic on
roundabouts, speed bumps or traffic lights. This
ensures that users always have the fastest route,
putting them back in control of their daily route
planning. This data has been successfully shared
with the Tele Atlas business unit, as part of the
Speed Profiles product which enables Tele Atlas
customers to significantly increase the routing
capabilities in their products.
HD TRAFFIC™
TomTom HD Traffic, launched in the Netherlands in
2007, was introduced as part of our LIVE Services in
several other countries – the UK, France, Germany
and Switzerland during 2008. This means that even
more users can access traffic information, which
combines a number of sources, including the data
from mobile phones in the country, to deliver a
premium service live to the new GO x40 devices.
The HD Traffic service offers enhanced traffic
information, both in terms of accuracy and regularity.
For example, in the Netherlands it covers up to ten
times more roads and gives users updates every
three minutes.
HD Traffic is also present in the new internet-based
TomTom Route Planner offering users the latest
traffic information when they plan their route online.
It is also being used on a number of websites as the
traffic information ‘feed’.
“The depth and breadth of expertise
that the Group has gained over the
last 30 years gives us a genuine
competitive edge.”