Ricoh 2012 Annual Report Download - page 79

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Ricoh Group Sustainability Report 2012 78
Top Message About us Our Activities
To Grow with Society
Data
Major corporate programs
Upholding the two principles of “contribution to resolution of social issues through business activities” and “commitment to and responsibility for social
contribution,” we are engaged in a variety of social contribution programs globally.
Programs marked with a (*) are funded under Ricoh’s social contribution reserve system, established to underpin its stable and persistent social engagement. Following approval at the 1998 shareholders meeting, Ricoh
introduced the social contribution reserve system, under which a portion of profits is allocated to a reserve fund, after obtaining approval at a board of directors meeting, with the aim of supporting its long-term, stable
engagement in social activities. Currently, the system is applied to three programs (Ichimura Nature School Kanto, Ricoh Science Caravan, and the Forest ecosystem conservation program).
Aiming to raise the social awareness of
individual employees
For a company to effectively utilize its resources to address social
challenges, enhanced social awareness of its employees is essential.
With this view, we offer a spectrum of opportunities to help individual
employees raise their awareness and sensitivity toward social issues, and
encourage them to take action in some form by participating in volunteer
activities or making efforts within their business engagements.
● Social Contribution Club “FreeWill”
FreeWill is an employee-led endeavor formulated in January 1999. It
aims to turn individual donations from employees into a sizable fund
that supports social contribution activities. More specifically, FreeWill
members donate a portion of their salary and bonus pay to support
the efforts of NPOs that organize and operate social activities in wide-
ranging areas. In addition, with the intention of developing a better
understanding of recipient organizations and making additional
contributions through purchases, the club members host volunteer events
in which they sell items for charity and Fairtrade products dealt with by
these organizations.
● Value-Creating CSR Workshop
In 2009, the Ricoh Group widely introduced
a Value-Creating CSR Workshop in its
divisions, aiming to help employees better understand diverse social
issues and consider possible solutions provided by them through their
business efforts, as well as encourage them to take action towards this
end. Since fiscal 2011, the workshop has been incorporated into the annual
training program for new employees. In fiscal 2013, a special program was
organized, in which around 180 new employees were sent to areas hit by
the Great East Japan Earthquake to conduct support activities, followed by
a discussion session for proposing ideas and plans for business projects that
can help solve problems prevalent in the affected areas.
● Campaigns for raising the social awareness of employees
Starting in 2006, the Ricoh Group designated June 5 as the “Ricoh Global
Eco Action” day, when all members of the Ricoh Group around the world
think about the global environment, take local eco-related actions, and
improve their eco-awareness. On this day every year, we hold a variety of
environmental events, including biodiversity conservation activities and
energy-saving campaigns, mobilizing Group employees across the globe.
In addition, since 2008, Group companies in Japan have participated
in the Stand Up, Take Action campaign coordinated by the UN, which seeks
to eradicate poverty and achieve Millennium Development Goals (MDGs).
On the campaign day in 2012, about 3,900 employees joined the event to
enhance their awareness of poverty and other global issues.
Contribution to resolution of
social issues through business activities
Commitment to and responsibility for
social contribution
Education support program in India
Ichimura Nature School Kanto*
Ricoh Science Caravan*
Forest ecosystem conservation program*
Environmental volunteer leader activities
Social Contribution Club “FreeWill”
Support activities for people and areas affected
by the Great East Japan Earthquake
BOP project