Ricoh 2012 Annual Report Download - page 46

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Ricoh Group Sustainability Report 201245
Total Solutions for Office
Meeting a wide variety of customer needs in
various countries with our one-stop solutions
and full product range
Aiming to satisfy a wide variety of customer needs around the world,
the Ricoh Group has continued extending the depth and reach of its
products and services, ranging from MFPs and printers for office use
to production printers. In the A3 MFP segment, of which Ricoh has the
largest global market share, we have foraged ahead of our competitors by
fully redesigning our mid-speed color MFP model in 2012 to meet Japan’s
energy efficiency qualifications. We have also added new models to our
A4 MFPs and printers, extending our product mix to cover low-end to
high-end models.
Aggressive roll-out of new A4 models in
developed and emerging markets
We are continuously expanding our lineup of A4 models, particularly
focusing on the development of color models for large corporate MDS
customers (as part of a full imaging product range) in developed countries,
as well as models that can meet the needs of emerging markets, which
are expected to see significant increased demand for printing devices and
services. In the year ended March 2012, we added nine new models to
our A4 MFP lineup and 14 models to our A4 printer lineup.
Businesses look for more than the value of document devices; they look for optimal solutions that enable efficient collaboration
of all documentation-related elements including document devices and information infrastructure.
To deliver such solutions and satisfy customer needs, the Ricoh Group will continue to enhance its hardware lineup
and sales and support services, thereby delivering greater customer value that caters to specific document needs and environments.
Our aspiration is to become an indispensable business partner for our customers.
Document Services
Product Strategy
Expanding our portfolio of competitive products and
delivering one-stop solutions around the globe
Low
Business Personal Shared Center
Mid
High
Most popular category
in emerging markets
● A4 monochrome MFP
SP 100SF
● A4 color laser printer
SP C241SF
● A4 monochrome, mid-range MFP
SP 5200SF
● A3 monochrome high-speed MFP
MP 9002
● A3 color MFP
MP C5002
Expand product lineup
Expand product lineup
Most popular category in developed markets
Increase competitive edge in developed markets
■ Expanded solutions
Cloud printing service
FlexRelease CX, our cloud printing service accessible
from various devices and various locations
■ Environmental consideration
Environmental leadership
imagio MP C5002/4002/3302/2802
Resource conservation, recycling, and use of recycled
materials: adoption of electric furnace-made steel sheets
See page 51
See page 63
See page 69
See page 46
● Production printing
Pro C751EX
Increase competitive advantage
in emerging markets