Ricoh 2012 Annual Report Download - page 63

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Ricoh Group Sustainability Report 2012 62
Top Message About us Our Activities
Sustainable Environmental Management
Data
Sustainable Environmental Management
Achieving environmental conservation and
profits simultaneously
The Ricoh Group promotes sustainable environmental management, in
which continuous environmental conservation efforts are an integral
part of its business activities. We aim to achieve both environmental
conservation and profits simultaneously.
At the Ricoh Group, sustainable environmental management does
not mean striking a balance between environmental conservation
activities and profit generation activities. We recognize that very limited
benefits will come from our environmental conservation efforts if we only
conduct them actively during prosperous, financially strong times and
then neglect them to place more importance on profits in difficult times.
We must make solid, continuous efforts towards the long-term objective
of making our environmental conservation activities effective enough to
make a difference.
Comet Circle
If a corporation only deals with environmental impact that is directly
associated with its own business activities, its environmental
conservation activities will never lead to a reduction in the environmental
impact to society as a whole. Based on this recognition, the Ricoh Group
established the Comet Circle in 1994 as the basis to encourage the
creation of a sustainable society. This concept is built upon our awareness
that product manufacturers like Ricoh can make the greatest contribution
to reducing environmental impact of products in the market because
it is manufacturers who determine product designs and specifications.
This means that product manufacturers and distributors like Ricoh are
responsible for reducing environmental impact across the entire life cycle
of their products, which includes their own business activities as well as
upstream and downstream development.
Four pillars of the Ricoh Group’s sustainable
environmental management
To achieve a sustainable society, it is necessary to limit environmental
impact to a level that fits within the Earth’s self-recovery capabilities.
Therefore, the Ricoh Group’s sustainable environmental management
focuses on four pillars: energy conservation and prevention of global
warming, resource conservation and recycling, pollution prevention,
and biodiversity conservation. The first three pillars aim to reduce
environmental impact from our business activities, while the fourth pillar
aims to improve the Earth’s self-recovery capabilities.
Biodiversity
Conservation
Pollution
Prevention
Products
Business Activities
Resource
Conservation
and Recycling
Energy
Conservation
and Prevention of
Global Warming
■ Overall picture of the Ricoh Group’s sustainable
environmental management
See page 67
See page 73
See page 63
See page 71
Basis for Sustainable
Environmental Management
Measures to create a
resource-recirculating
society
Measures to improve
the Earth’s self-recovery
capabilities
Measures to combat
issues associated with
climate change
Measures for
environmentally safer
manufacturing
Environmental Action Plan www.ricoh.com/environment/plan/index.html
Environmental Management System www.ricoh.com/environment/base/index.html
Environmental data www.ricoh.com/environment/data/index.html
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Reducing environmental impact across
the entire life cycle of our products in
cooperation with our partners at every
stage
Reducing the total environmental impact at
all stages of the product lifecycle, from
procurement to use and recycling
Prioritizing recycling efforts to ensure such efforts are conducted as efficiently
and as often as possible
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resources
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©1994 RICOH
■ Concept of a sustainable society: The Comet Circle™
Product
manufac-
turer
Parts
manufac-
turer
Materials
manufac-
turer
Shredder
company
Final
disposal
company
Thermal
energy
collection
company
Shredder dust
Metals
Fossil and mineral resources etc.
Disassembly oil
Open loop
materials
recycling
Closed loop
materials
recycling
Reuse of products
Reuse of parts
Sorting and disassembly
Crushing of products Landfill
Long use
Parts
recovery
center
Materials
recovery
company
Recycling
center
Materials
supplier
Product
recovery
center
Collection
center
Sales
company
User
Generation of raw materials
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Energy recovery
(Energy, CO2)
Maintenance
company
User of
recycling
materials
Oil recovery
company,
smelting
company
For more details www.ricoh.com/environment/management/concept.html
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