Ricoh 2012 Annual Report Download - page 47

Download and view the complete annual report

Please find page 47 of the 2012 Ricoh annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 102

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102

Ricoh Group Sustainability Report 2012 46
Top Message About us Our Activities
Products and Solutions for a Better Office Environment
Data
While developed markets have seen a slow growth, emerging
markets have been expanding on a continuous basis. Among these
markets, the Asia Pacific region in particular is considered to have
significant growth potential, and the Ricoh Group is expanding and
strengthening its production, sales, and R&D facilities in this region.
As we aim to establish a solid foundation in emerging markets,
particularly in China, East Asia, and India, we will strive to deliver
products and services that meet local characteristics and needs and
continue upgrading them by leveraging our group-wide product
development capabilities and technological excellence, identifying
local needs appropriately, and conducting effective marketing efforts.
In the year ended March 2012, we successively launched
products specifically targeting emerging markets. As a result, our
market share and sales in these areas have been growing steadily.
Strengthening sales network
● Establishment of the 11th Asia-Pac sales subsidiary
in Vietnam
Vietnam is one of the most promising emerging economies
following the BRICs. We established a sales company, Ricoh
Vietnam Company Limited, in Ho Chi Min City, which started
operations in November 2011. With this, our 11th sales subsidiary in
the Asia Pacific region, added to our existing distributor-based sales
network in the country, we have established a direct sales network
and will further strengthen our Vietnam operations by delivering
Ricoh’s distinct high value-added solutions, support, and services
based on our globally consistent sales strategy.
● Stronger sales network through M&As
Ricoh India Limited announced its acquisition of Momentum
Infocare, a local IT service provider, in May 2011. At the same time,
Ricoh Australia Pty, Ltd. acquired Print Solutions Group (PSG) to
strengthen our position and capabilities in the office printing market.
Expansion of product lineups
● Main models for emerging markets
In the year ended March 2012, we launched six low-end MFP models
and eight MFP models targeting emerging markets.
SP 100SF, an A4-MFP model, was created through our marketing
and development
activities in China. The
model made its debut
in China in October
2011 and in India and
other Asian markets in
and after May 2012.
Expansion of production sites
● Establishing a “local-for-local” production system in
the Asia Pacific region
In September 2009, Ricoh Manufacturing (Thailand) Ltd. started
operations. The new production site allows us to source more parts
and materials from local suppliers, secure production capacity,
address expanding business, and diversify risks associated with
production facilities.
Strengthening of R&D facilities
● New R&D facilities to develop solutions offered for
emerging markets
In February 2012, we established the IT-focused R&D facility, Ricoh
Innovations Private Limited (RIPL), in Bangalore in southern India.
RIPL creates IT solutions for local customers by leveraging Ricoh’s
leading-edge core IT technologies, which have been cultivated over
many years.
Business expansion into rapidly growing emerging markets
SP 100SF
ocus
F
■ Our share in Asia Pacific region MFP market
(Source: Ricoh)
(FY)
(%)
2008 2009 2010 2011
19.0
20.7
0.0
19.0
20.0
20.5
21.0
19.5
20.7
20.2