Ricoh 2012 Annual Report Download - page 19

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Ricoh Group Sustainability Report 2012 18
Top Message About us Our Activities
The RICOH Way
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(The Spirit of Three Loves)
Love your neighbor, Love your country, Love your work
Mission Statement
At the Ricoh Group, we are committed to providing excellence to improve the
quality of living.
Vision Statement
To be the most trusted brand with irresistible appeal in the global market.
Values Statement
To be one global company, we must care about people, our profession, our
society, and our planet. We must dedicate our winning spirit, innovation and
teamwork to sharpen our customer-centric focus, and we also must commit to the
highest standards of ethics and integrity.
Ricoh founder Kiyoshi Ichimura formulated The Spirit of Three Loves in 1946. These Principles inform how we do business, encouraging us
to constantly improve and contribute to the wellbeing of all stakeholders. The principles embody Mr. Ichimura’s dedication by championing
mutual respect, contributing to society by cherishing the planet, and encouraging our people to find meaning in work and passionately take on
new challenges.
Founding Principles
Kiyoshi Ichimura, Founder
The RICOH Way
Founding Principles
Mission, Vision, and Values