Ricoh 2012 Annual Report Download - page 16

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Ricoh Group Sustainability Report 201215
Top Interview
To achieve the goals in the 17th MTP
Redefining core businesses and expanding
new businesses
In the markets of developed countries, the demand for MFPs is slowly
recovering from the decline that followed the world financial crisis. At the
same time, our customers are apparently continuing in their efforts to
reduce the number of MFPs or/and printers in their offices and reducing
the volume of output. They are also placing more value on “intangible
assets (use of services)” in addition to the “tangible goods (ownership
of products).” With these changes, it is becoming increasingly difficult to
meet the needs of our customers if we focus only on the functions and
prices of products.
To respond to these changes, we are improving the value of what
we offer by combining both existing and new products and services.
Specifically, we are strengthening our managed document services and
IT services; expanding sales of production systems and video conference
systems, which support visual communication between offices; and
developing functions to combine our MFPs and other printers with
smartphones and tablet PCs, which are becoming the major devices used
for internet connection. With these activities, we are taking advantage of
the relationships the Ricoh Group has built with its customers.
In addition to Imaging and Solutions, we will establish a new core
business that can ensure our mid-term growth. Considering possible
synergistic effects with existing technologies and businesses, we have
set three major areas for our new business operations: “Workplace
Innovation,” “Intelligent Sensing,” and “Visual Revolution.” We will put
more focus on the development of new businesses in these areas while
shifting business resources we gain from improving the efficiency of
existing businesses.
Progress of major measures
We were not able to avoid certain external events that influenced our
results in FY 2012, the first year of the 17th MTP. External causes for the
overall loss included the damage sustained from the Great East Japan
Earthquake and the flooding in Thailand, as well as the financial crisis
in Europe and drastic exchange rate fluctuations. We were forced to
internally bear the expenses that were needed to put structural reform
into practice and to book the impairment loss.
Nevertheless, we were able to stably develop our plans to reform
business structure towards the creation of new value for our customers
and to improve efficiency through this structural reform. As a result, we
can now forge ways toward business recovery and profit growth. The
following describes the progress of specific measures described in the
basic strategies for the 17th MTP.
● Business creation and integration
1. Acquire and maintain top market share in the core business
In March 2012, we launched new products to expand our product lineup
and obtained a large market share in the MFP market both within and
outside Japan.
Our new series of color MFPs, the MP C5002/C4002/C3302/C2802
series in Japan, is equipped with advanced environment-friendly features
and possesses higher operational efficiency and user friendliness. We
will develop more products with high energy-efficiency, such as those
featuring lower fusing temperature, to maintain our support of energy
saving activities at offices and to reduce the burden on the environment.
2. Enhance customer value by creating synergies among
new business and core business
We are creating and expanding the value of our products for customers
by combining new and existing products and services. In March 2012, we
began offering products and services for unified communication systems
that enable remote image communication, as well as the PJ WX4130
Series, a lineup of ultra-short-throw projectors that allow projection with
extra short distances. To these products, we added applications to make
them compatible with tablet PCs and offered the products as a solution
for paperless conferences, or as a new method to share information.
As a measure taken to further strengthen and expand the Visual
Revolution—one of our new core business areas—we acquired PENTAX
Imaging System Business from HOYA Corporation. This allows us to grow our
single-lens reflex camera business, an area which we see as expanding, and
reinforce operational resources to develop factory automation (FA) along
with other industrial cameras and optical devices.
■ Expansion of business areas
Reinforcing products and services
Office Production Consumer
Business
MFP
LP
Something
new
Something
new
Something
new
Something
new
Something
new
ServicesProducts
IT
services
Eco
solutions
(ECS)
Managed
document
services
(MDS)
Projection
systems
(PJS)
Unified
communi-
cation system
(UCS)
GELGET
printer Production
printing Digital SLR
camera
Digital
compact
camera
Business
process
outsourcing
(BPO)
Web
services
See page 45