Ricoh 2012 Annual Report Download - page 65

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Ricoh Group Sustainability Report 2012 64
Top Message About us Our Activities
Sustainable Environmental Management
Data
New products and solutions to bring
innovations to customers’ work styles
Today’s working styles have changed dramatically with the growing use
of cloud computing, smartphones and tablets. Now that it is possible to
contact the people you need to anytime and access necessary information
wherever you are, the effective use of time and space when working
is needed.
Ricoh offers various new visual communications products, systems,
and solutions to promote customers’ shift to a work style with higher
operational efficiency and lower environmental impact.
Increasing the number of business negotiations
and meetings as well as orders received, while
decreasing environmental impact from traveling
sales staff and the printing of brochures
At Ricoh Japan, one of the Ricoh Group’s sales subsidiaries in Japan,
about 4,500 sales representatives are promoting innovation in sales
activity by utilizing tablets and cloud services in order to bolster sales
capability. More than 1,000 sales tools, including electronic catalogs
and video content, are stored in an electronic cabinet in the cloud.
Sales representatives use the proposal support system, “Risonator,”
to identify customer problems through conversations with them and
provide proposals on appropriate solutions. This system also allows
sales staff to check email from outside of the office, thus enabling
them to respond to customer requests more quickly.
Using these latest tools to
accommodate customer interests or
issues, sales representatives are able
to make proposals or demonstrations
anytime they wish and are therefore
more likely to seize on new
business opportunities. Moreover,
as representatives do not have to
return to their offices to prepare
proposal materials or to check email,
Innovative work style utilizing tablets
Efforts to reduce costs and environmental impact
while improving productivity of sales activities
Related information See page 50
Resonator is a sales support tool that
analyzes customer problems identified
from their conversations with sales
representatives. As true management
issues become obvious with the help
of Resonator, salespeople are able
to propose appropriate solutions to
problems.
■ Diversified work style—Work anywhere at any time
Satellite office
Client
Cloud networking
On the move
Home officeOutsourcing
ocus
F
productivity increases. Reductions in environmental impact and
costs are realized as a result of a significant decrease in the need for
printed materials such as catalogs and sales promotion literature.
A rise in the number of business negotiations and meetings
as well as in the amount of orders received was confirmed by a
productivity survey conducted in December 2011 that targeted
salespeople who began using the new smart devices in advance.
For more details www.ricoh-japan.co.jp/solutions/smartdevice/
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