Reebok 2011 Annual Report Download - page 4

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Wholesale
adidas
.. adidas Sport Performance
The guiding principle of adidas Sport Performance is “Play to
Win”. Inspired by the motivation of our founder Adi Dassler, Sport
Performance brings passion for great products to athletes in all
sports, allowing them to be faster, stronger, smarter, cooler and
natural. The main focus of adidas Sport Performance is on five key
categories: football, basketball, running, training and outdoor.
.. adidas Sport Style
adidas Sport Style contains adidas’ lifestyle sub-brands. adidas
Originals is the authentic, iconic sportswear label for the street
and its message is “Celebrate Originality”. The Fashion Group
is defined as the “Future of Sportswear” and includes the labels
Y-3 1), Porsche Design Sport, adidas SLVR and adidas NEO. Through
these four labels adidas brings authentic sportswear to the full
spectrum of lifestyle consumers. adidas Sport Style’s positioning
statement is “Style your Life“.
.. TaylorMade
TaylorMade leads the golf industry in metalwood sales and is
the No. 1 driver brand on the world’s major professional golf
tours. The brand is recognised globally for its capacity to develop
innovative and performance-enhancing technologies for drivers,
fairway woods, hybrids, irons, putters and balls.
.. adidas Golf
adidas Golf develops high-performance golf footwear and apparel
for active, serious, athletic-minded golfers seeking products to
elevate their game.
.. Ashworth
Ashworth is an authentic golf apparel brand with powerful name
recognition among true, authentic golfers that moves effortlessly
from the golf course to the clubhouse and beyond.
1) From a segmental perspective, Y-3 is consolidated as part of
Other Businesses.
TaylorMade-adidas Golf
Retail Other Businesses
Reebok
Through its history and again today, Reebok’s success is based
on its courage to challenge convention: developing innovative
products, creating new markets and the latest athletic style.
Inspired by its roots in fitness, Reebok is a global sports brand
that is committed to empowering consumers to be “Fit for Life“.
Rockport
Building on four decades of engineering expertise and a
commitment to innovation, Rockport designs and markets
dress, casual and outdoor leather footwear that uses
performance technology to make style comfortable for the
metropolitan consumer.
Reebok-CCM Hockey
Reebok-CCM Hockey is one of the world’s largest designers,
manufacturers and marketers of ice hockey equipment and
apparel with two of the world’s most recognised ice hockey
brand names: Reebok Hockey and CCM.
Group Brands