Reebok 2011 Annual Report Download - page 30

adidas Group
2011 Annual Report
TO OUR SHAREHOLDERS
26
2011
01.1 Operational and Sporting Highlights 2011
01.1
Q3
04. Around 1,700 adidas Group employees from the Marketing, Design,
Product Development and Global Operations departments move into
Laces – a new, state-of-the-art building at the World of Sports, the adidas
Group’s headquarters in Herzogenaurach, Germany. Laces comprises
seven levels and covers a total area of 61,900 m2 PICTURE 01.
17. The adidas sponsored Japanese national women’s football team triumphs
in the FIFA Women’s World Cup 2011 Final in Frankfurt, Germany
PICTURE 02.
17. TaylorMade Tour Staff Professional Darren Clarke wins the British Open.
His equipment for the tournament includes the TaylorMade R11 driver and
the Penta TP ball.
19. Reebok launches its new campaign “Reethym of Lite” in New York City
with Swizz Beatz as the Creative Director of the campaign.
31. The final of the 2011 Reebok CrossFit Games takes place in Carson,
California, in front of 8,000 enthusiastic spectators. The winners are
Reebok sponsored Rich Froning Jr. and Annie Thorisdottir. They are
crowned “Fittest on Earth”.
01. Following the outstanding success of the R11 driver, TaylorMade intro-
duces the new R11 iron PICTURE 03.
25. The first Reebok products with Better Cotton are now in stores. The
adidas Group has committed to using 100% Better Cotton by 2018 and is
one of the co-founders of the Better Cotton Initiative (BCI), which aims to
sustainably improve environmental conditions in the conventional cotton
industry.
27. The 13th IAAF World Championships open in Daegu, Korea. A total of
33 medals go to adidas sponsored athletes.
28. Yohan Blake takes gold in the 100m sprint at the World Athletics
Championships, wearing the adizero Prime track shoe PICTURE 04.
31. In the manager magazin ranking “Best Annual Reports 2011”, the adidas
Group is second in the DAX category and second overall.
08. For the twelfth consecutive time, adidas AG is selected to join the Dow
Jones Sustainability Indexes (DJSI). adidas is rated as industry leader in
the category “Clothing, Accessories & Footwear” for the eighth time.
08. Rockport and brand ambassador Annabel Tollman partnering with Dylan’s
Candy Bar organise a “May each step you take be sweet” event on the
occasion of “Fashion’s Night Out” in New York City PICTURE 05.
11. Y-3 presents its spring/summer 2012 collection at New York City’s Fashion
Week.
25. At the 38th BMW Berlin Marathon, Patrick Makau sets a new world record
wearing the adizero adios 2 running shoe. adidas is the Official Partner of
the event, in which around 40,000 runners compete.
29. adidas unveils the adizero f50 miCoach. With its integrated miCoach
Speed_Cell in the outsole, this football boot also acts as a digital training
tool. Its many features include the possibility to record the number of
sprints and the player’s speed PICTURE 06.
01. adidas sponsored Sam Sutton defends his title as Extreme Kayak World
Champion at the fifth edition of the adidas Sickline Extreme Kayak World
Championship and clearly demonstrates that he still is the fastest extreme
paddler in the world PICTURE 07.
15. Reebok Hockey releases the all-new A.i 9 stick, which features a pure fibre
blade that is the lightest blade ever made by Reebok Hockey.
23. adidas sponsored rugby team the All Blacks triumph in the Rugby World
Cup Final in Auckland. For the second time after 24 years, the New
Zealanders win the Webb Ellis trophy, repeating their success in the
inaugural competition on their home soil in 1987 PICTURE 08.
03. The adidas Group announces the acquisition of Five Ten, a leading
performance brand in outdoor action sports. Through the acquisition, the
adidas Group will be even better positioned towards the goal of becoming
a leading player in the outdoor performance market PICTURE 09.
06. Six months after running the world’s fastest ever marathon, Geoffrey
Mutai completes his second major victory of the year by winning the New
York Marathon wearing adizero adios 2 running shoes. Completing the
course in 2:05:06h, he smashes the previous course record by more than
two and a half minutes.
08. adidas Originals by Jeremy Scott wins the Musikexpress Style Award for
sportswear in Berlin, Germany. The award is granted to international
fashion labels and artists who embody pop culture and the fashion scene
at its best.
28. adidas wins the 2011 Marketer of the Year Award for the “all adidas”
campaign, presented at the 25th Annual Footwear News Achievement
Awards. This keeps the award in the Group, following on from Reebok’s
success in 2010.
02. adidas and UEFA present the Official Match Ball for the UEFA EURO 2012,
the “adidas Tango 12”, during the UEFA EURO 2012 draw ceremony with
former Ukrainian Olympic pole vaulter Sergey Bubka PICTURE 10.
09. The adidas Group’s headquarters in Herzogenaurach, Germany, and the
distribution centre in Indianapolis, USA, are ISO 14001 certified. This is
another important milestone in the Group’s Environmental Strategy as
well as its Green Company Initiative.
12. TaylorMade introduces a revolutionary new technology and product
franchise: RocketBallz. The breakthrough performance of RocketBallz
gives golfers increased ball speed and longer distance and represents the
brand’s most innovative high-performance fairway woods, rescues and
irons to date PICTURE 11.
15. adidas and UEFA announce the extension of their long-term partnership
for the UEFA Champions League, UEFA Europa League as well as the
UEFA Super Cup and UEFA Women’s Champions League. The deal will see
adidas extend its long-term partnership for each competition until 2018.
21. Reebok presents “CLASSIC” by Jonathan Mannion at Art Basel Miami. The
event was an exclusive retrospective of photographer Jonathan Mannion’s
most celebrated works, featuring iconic hip hop stars PICTURE 12.
Q4
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