Red Lobster 2013 Annual Report Download - page 4

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Our Leading Brands
To successfully compete in the New Era, we know change is required,
and we’re committed to thoughtful change. One of our most visible
changes is the reshaping of our brand portfolio. Today, Dardens
portfolio is well-positioned to drive profitable market share growth
and generate competitively superior returns for the next decade.
Adding Yard House® to our Specialty Restaurant Group (SRG) provides
us with greater exposure to new guests and new occasions. And it
gives SRG the scale and scope to make an even more meaningful
contribution to our sales and earnings growth going forward.
Yard House combines contemporary American cuisine based on
chef-inspired recipes and ethnic flavors with a wide range of draft
beers and other beverages in a stylish and energetic setting. It’s one
of the most distinctive and exciting restaurant brands in America
today, and has average unit volumes and returns on capital that
are among the highest in the industry.
130
handles of draft beer
Beer is the hook,
but the soul of Yard House is the food.
Our Newest Brand