Porsche 2007 Annual Report Download - page 67

These projects are of particular significance for Por-
sche Consulting as they enable new consulting ap-
proaches to be developed and tested. A total of 147
clients were served in the year under review. Overseas
sales accounted for 24.2 percent of total revenue.
Since it was founded in 1994, Porsche Consulting
has been pursuing the ideal of a streamlined, ef-
ficient Company. Its consultants are known for their
practical experience and swift implementation.
Their job is to bring about tangible improvements
in the client’s operative business within a very short
space of time. The Company’s client base includes
companies in the fields of mechanical engineering,
electronics, food processing, furniture, domestic
appliances and construction. Consultancy services
are also provided to trading companies and health-
care institutions. Porsche Consulting has so far
been able to add 45 hospitals to its clientele.
The consultants examined the production process
at various locations of an international manufac-
turer of semiconductors in fiscal 2007/08, result-
ing in significant improvements for the client. Re-
nowned construction companies also used process
optimization that is based on principles taken from
the automotive industry. Porsche Consulting has for
example successfully introduced just-in-time prin-
ciples with the proactive involvement of sub-con-
tractors at several pilot construction sites.
The range of services offered by Porsche Consult-
ing has been supplemented by training programs
for specialists and managers at the Porsche Aca-
demy. These programs only teach content and
methods that have been successfully applied by
Porsche and other clients. The Porsche Academy
also offers “Benchmark Seminars”, which give an
insight into the practices of particularly success-
ful European and Japanese businesses. In the year
under review the Porsche Academy for the first
time held a series of seminars with the title “Change
processes in doctors’ surgeries”, with the aim of
improving interaction between doctors and practice
personnel. These are intended to avoid any kind
of waste in order to reduce costs. At the same
time, though, patients are also to benefit from
improved care.
Porsche Design set to grow
The development of Porsche Lizenz- und Handels-
gesellschaft mbH & Co. KG (PLH) based in Bietig-
heim-Bissingen was very positive. The three divi-
sions Porsche Design, Porsche Design Driver’s
Selection and the Porsche Design Studio in Zell
am See continued to grow. The Company’s revenue
rose 36 percent to around 63 million Euro.
Strongest revenue growth was experienced by the
Porsche Design brand due to the market launch of
new products. The first of the brand's cellphones
and the “worldtimer”, a clock with an innovative
global time function, met with an enthusiastic me-
dia response as well as being very much in demand.
The third sports collection, with its high quality
and very functional materials, was presented in co-
operation with the sporting goods supplier Adidas.
The award-winning luxury running shoe “Bounce:S”
was well received by customers.
The consistent expansion of the distribution net-
work has seen the brand represented at interna-
tional airports such as Munich, Paris, Vienna, Lon-
don, Moscow, Dubai and Hong Kong. The largest
airport shop was opened in Frankfurt am Main in
the year under review. Porsche Design also con-
tinued to expand its market presence in growth
markets such as Russia, Taiwan, China and the
Middle East. A number of new sales areas were
also created in luxury department stores.
The accessories of the Porsche Design Driver’s
Selection were once again in high demand among
Porsche customers. A product collection ranging
from model cars and leather jackets to valuable
chronographs was launched to mark the 60th an-
niversary of the sports car brand. A table clock
based on the design of the instrument panel in the
911, with the inimitable engine noise as the alarm
signal, is as certain to be among the hits of the
program as the wall calendar, clocks and luggage
items. The principal motor of the division’s growth
64
To our shareholders
The Company
The new Panamera
Financials
Services
Porsche Design’s
largest airport shop
was opened in Frankfurt
in November 2007.