Porsche 2007 Annual Report Download - page 63

down. The Company delivered 1,319 in the year
under review, which corresponds to a 21 percent
decline compared with the prior year. The 911
series accounted for 635 deliveries, down from
755 units in the prior year. Sales in Norway,
Sweden, Finland, Denmark and Iceland benefited
from high demand in the region for all-wheel-drive
and exclusive models.
Boxster model series sales totaled 167 vehicles
(prior year: 212). Deliveries of the Boxster models
remained almost constant, with a slight dip in
the volume of Cayman models. High demand for
the new GTS resulted in the sale of 517 Cayenne
models (minus 25 percent).
New Porsche Centers are planned for Reykjavik,
Malmo, North Stockhjolm, Espoo and Oslo.
The “Porsche Carrera Cup Scandinavia”, which
was held for the fourth time in conjunction with
the Swedish touring car championship, gave
the brand an additional boost.
Southern and Eastern Europe:
Another record year
With a record of 3,178 vehicles, Porsche was
able to exceed the prior year sales figures by six
percent. This means that customer deliveries in
Southern and Eastern Europe have more than qua-
drupled within the past five fiscal years. The sporty
off-roader Cayenne models in particular continued
to enjoy high demand. The number of deliveries in
the year under review rose 24 percent to 1,965
units, even though record deliveries had already
been reported for the previous year. The newly
launched Cayenne GTS proved to be a particular
sales hit, with 230 customers choosing this model
in the year under review.
While the 911 series failed to match the prior year
level (998 units), the sports car’s 877 deliveries
remained at a very high level despite the change
of model for the 911 Carrera. By contrast, the
Boxster and the Cayman were unable to repeat
the success of the previous year, with sales down
from 421 units to 336 vehicles.
In the year under review the Company established
the Porsche Central and Eastern Europe office
in Prague in response to the increasing importance
of the region. This office coordinates all activities
in the markets of Southern and Eastern Europe.
The central location offers the ideal conditions for
the 14 employees to continue the professionaliza-
tion of sales in this region. This provides the perfect
support for the 21 importers in the 23 countries.
Russia: Terrific trade
2,328 deliveries represented growth of 23 percent
for Porsche’s Russian subsidiary in the fourth year
of its existence. With 2,080 vehicles (prior year:
1,699 units) and a share of 89 percent of total
sales, the Cayenne series was the most popular
with customers. However, the growth rate of 23
percent for the Boxster, Cayman and 911 models
was also very pleasing. Although sports car sales
are still affected by the often difficult road condi-
tions 248 such cars found new owners (prior year:
201 units).
Rapid expansion of the Russian distribution net-
work continues. At the end of the year under review,
Porsche was represented in 20 locations, with
more showrooms planned.
MIDDLE EAST AND AFRICA:
Uninterrupted momentum
Porsche Middle East & Africa continued its strong
growth. Deliveries of 6,082 vehicles significantly
exceeded the prior year's volume of 5,330 units.
The region is Porsche’s fifth largest sales market
after North America, Germany, China and the UK.
As expected, customers in the Middle East were
extraordinarily responsive to the second genera-
tion of the Cayenne. The series saw 4,112 vehicles
delivered, up from 3,467 in the preceding year. The
proportion of sports cars in total sales remained
strikingly high at 32 percent. Porsche Middle East
& Africa not only achieved outstanding sales figures
for the exclusive models of the 911 series, but
also sold 697 Boxsters and Caymans in the region.
60
To our shareholders
The Company
The new Panamera
Financials
Markets
Porsche already has
20 dealers in Russia.
The latest to open was
the Porsche Center in
Stavropol.