Porsche 2007 Annual Report Download - page 56

The training opportunities are almost unlimited.
With its modular levels of service, the Driving
School offers everything you need for the safe
and economical operation of vehicles, or even
racetrack driving. At the on-road training events,
customers are offered exciting experiences on
international racetracks or selected driving safety
centers. Porsche’s test track at the plant in Leipzig
also has a 100 hectare area for off-road events.
Customers for whom this is still not enough can
book themselves onto the desert adventure in
Dubai to experience the peculiarities of driving
over sand dunes.
The women-only events and a day consisting en-
tirely of driving on the racetrack (“Track Day”)
are a great success. Special winter training in
Finland, Austria, Italy and Colorado helps partici-
pants learn how to handle their vehicles during
the cold season. New events in great demand during
the year under review were the “Super Sport Trai-
ning” for GT and RS variants, and the “Ice Force”
masterclass for driving on ice.
Porsche Clubs active throughout the world
The uninterrupted growth of Porsche Clubs across
the globe is an impressive evidence of the brand’s
continued appeal. In the year under review, 607
clubs with more than 120,000 members in more
than 60 countries were supported. Clubs were
set up in Russia, the Middle East and Slovenia,
while in the future the focus will be on the strong
growth markets in Asia. For the first time, the
central club office supported the parade in Mexico
City, with 200 Porsche vehicles as well as two
historical formula cars from the museum. These
also drew attention at the parade in Japan with
more than 400 club members.
The US parade continued to be a highlight of the
calendar. Around 2,200 participants and more
than 800 vehicles gathered in Charlotte, North
Carolina. The extensive program lasted five days.
Of particular interest were the Concours d’Elé-
gance and the visit to Penske Motorsport. One
highlight was the “Heritage” exhibition with club
members’ historical and modern cars to mark
the 60th anniversary of Porsche.
This year’s “Porsche Parade Europe” took place
in Porto Cervo in Sardinia, and was organized
by the national organization of the Porsche Club
in Italy. More than 500 participants with 250 ve-
hicles, which were also exhibited at the Concours
d’Elégance in Porto Veccio, made the journey to
the Costa Smeralda. The typically Italian program
entertained participants from 14 countries.
The Porsche Classic Club scene is particularly
active, to the delight of all fans of vintage cars.
The Porsche 356 Club Denmark organized the
33rd International Porsche 356 Meeting in Aalborg,
which was attended by almost 300 classic car
lovers from over 10 European countries. Club
members from the US and Japan also attended
for the first time. The four-day program included
an interesting mixture of tourist trips, cultural
experiences and sporty driving events.
At the highly popular West Coast Holiday at Lake
Tahoe in the US, the 325 vehicles of the Concours
d’Elégance were presented to an expert jury.
The 356 Holiday in Japan, with around 200 parti-
cipants from the Porsche 356 Club Japan in Na-
goya, was also supported by the central club
office. Porsche uses its involvement in the Classic
Clubs not only to maintain contact with drivers
of the brand, but also to support an active, adven-
turous customer base.
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