Porsche 2007 Annual Report Download - page 45
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Please find page 45 of the 2007 Porsche annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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Models
With the presentation of the new generation of the classic 911 Carrera sports
car and the launch of the particularly sporty Turbo S and GTS variants of the
Cayenne series, Porsche has shifted its worldwide model offensive up a gear.
For 60 years, the Porsche brand has stood for a highly attractive product line.
Extraordinary performance, outstanding driving dynamics and unique design
are some of the attributes that distinguish the motorcars, in addition to the
practical design and quality of Porsche’s models. Finding ways of applying
advanced technology aimed at reducing fuel consumption and CO2emissions
has also become increasingly important. Today, there can be no doubt that
the models of the 911, Boxster and Cayman sports car series and the Cayenne
sports utility vehicle head the environmental ranking in their respective classes.
In fiscal 2007/08, the Cayenne made a greater impact on customers and
markets around the globe than ever before. The keen sports feel of the
Cayenne GTS and the extreme power of the Cayenne Turbo S have increased
the appeal of the series. A highlight of the reporting year was the reissue of
the cult 911 Carrera, a model that has had an unparalleled impact on the way
the Porsche brand is perceived. In July 2008, the first vehicles of the next
generation rolled into dealers’ showrooms.
Porsche’s model campaign continues in the current fiscal 2008/09 with the
presentation of the new mid-engined sports cars in November 2008. Emerging
with renewed style and advanced technology, the Boxster and Cayman will
revitalize business at Porsche in time for early spring 2009.
Positive impulses are also being generated by small and special series models.
The Boxster S Porsche Design Edition 2 in classic white was introduced and
built on the success of the limited Cayman S Porsche Design Edition 1. In
spring 2008, the special Boxster S RS 60 Spyder series met with the same
keen interest as the Cayman S Sport in fall.
The audio and communications equipment in the successful high-performance
sports cars 911 Turbo and GT2 was improved again towards the end of the
reporting year. The 911 GT2 is the flagship of Porsche’s current sports line.
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