Louis Vuitton 2015 Annual Report Download - page 96
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LVMH 2015
—
Selective Retailing
Accessories department, which was also boosted by the good
results achieved in Watches and Jewelry. The ongoing trans-
formation of the Women’s Fashion space generated strong
growth in this segment. Two highlights of the year at Le Bon
Marché and La Grande Épicerie de Paris food store were the
exhibition held at the beginning of the year in association with
the Miami concept store The Webster and another devoted
to the spirit of Brooklyn. The success of the “24 Sèvres” loyalty
program exceeded expectations, expanding the customer base
in France and drawing in a younger clientele. International
customers, won over by Le Bon Marché’s culturally rich,
Parisian atmosphere, also contributed to revenue growth.
Travel retail activities were faced with a combination of unfa-
vorable political, economic and monetary factors in Asia,
with the exception of Japan, where DFS benefi ted from high
levels of Chinese tourism. In this context, DFS drew on its
unique expertise and its enormous capacity for innovation to
develop its offering in response to the changing expecta-
tions of its globetrotting customers, while continuing to
reduce operating costs. The T Beauty concept was launched
in Macao and Hong Kong, o ering a wide selection of brands
and beauty products in an architectural space that is luxurious,
modern and accessible. Another initiative, the wines and spirits
duplex stores that opened at Changi Airport in Singapore,
La Grande Épicerie de Paris