Louis Vuitton 2015 Annual Report Download - page 133

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31 / 44
LVMH 2015
—
Experience & Innovation
Louis Vuitton broke new ground in the luxury
sector when it brought together software devel-
opers, designers and data scientists for a hack-
athon, dubbed Unlock the Future of Luxury, at
the historic Louis Vuitton workshop in Asnières,
France. Over the course of a weekend, talented
“geeks” immersed themselves in the world of
Louis Vuitton for a friendly competition.
A hackathon is a collaborative coding event
that brings talented people together to create
a prototype of a given software in record time.
Hackathons have become a hallmark of proac-
tively innovative companies. The Louis Vuitton
hackathon was a fi rst for the fashion and leather-
goods industries, which may seem at fi rst to be
far-removed from the world of coding. A culture
clash? Not for Louis Vuitton: this pioneering
event directly refl ects the Maison’s tradition of
innovation.
Sixty developers set up shop in the Vuitton
workshop in Asnières. Soaking up the knowledge
and history around them, and connected to the
online cloud, they split into teams and had forty-
eight hours to develop an innovative app entirely
focused on customer experience. Their tools?
Lines of computer code, algorithms and the
huge pool of data provided by the Maison.
In the distant past, Louis Vuitton counted its
customers in the hundreds. Their dress and
shoe sizes and other personal details were
handwritten in notebooks, then used to create
the trunks of their dreams. Today, the Maison is
proud to count its customers in the hundreds
of thousands – customers who post pictures,
comments and videos of their Louis Vuitton
purchases (or dream purchases!) on YouTube,
Facebook and Instagram. Communicating with
them requires new methods, and it takes data
virtuosos to fi nd and develop those methods.
Half of the developers invited to the hackathon
were students at selective business and engi-
neering schools such as Polytechnique, Centrale,
Télécom and Dauphine, in France, and Queen
Mary University, in London. The twelve projects
that came out of the hackathon were impres-
sive, so much so that two teams tied, having
developed an app to respond to customers’
online comments.
Unlock the Future of Luxury was a new, disrup-
tive, out-of-the-box experience. The participants’
outsider perspective on the luxury sector allowed
them to look at the issues with fresh eyes, and
they brought new solutions for gathering infor-
mation about customers, trends, and changes
within the sector. The Maison founded in 1854
is still committed to innovation, which is part of
its DNA. The Louis Vuitton passion for excellence
translates into disrupting business as usual and
throwing the workshop doors open to the online
world – a digital bridge between tradition and
modernity.
LOUIS VUITTON, A DIGITAL BRIDGE
BETWEEN TRADITION AND MODERNITY
—