Louis Vuitton 2015 Annual Report Download - page 88

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32 / 42
LVMH 2015
—
Watches & Jewelry
to build on their quality and profi tability. TAG Heuer’s visibility
for its target audience and its social media presence were
enhanced with an extensive network of partners and ambas-
sadors, including the Red Bull Racing team, the German
Bundesliga soccer league, the musician David Guetta and the
Chinese singer G.E.M.
HUBLOT kept up its high rate of growth, driven by the Classic
Fusion line and the emblematic Big Bang, which turned
10 years old in 2015. The brand illustrated its creativity and
value strategy with many new fi ne timepieces. The opening of
a second manufacturing facility in Nyon reinforced Hublot’s
technical mastery of the fabrication process for its UNICO
movements and its complications, and enriched its techno-
logical and innovative capacities. The brand’s visibility was
boosted by lively communications initiatives including events,
a digital presence, and prestigious partnerships in the arts
and sports. New stores opened in Frankfurt, Dubai, Osaka
and Chengdu.
ZENITH celebrated its 150th anniversary in 2015, a tribute to
its values of craftsmanship and passion for watchmaking.
The new Elite 6150 received a very enthusiastic welcome,
while the iconic El Primero line continued to thrive. Zenith
raised its profi le and expanded its network with the opening
of a store in Chengdu.
CHAUMET had a year of strong growth, driven by its emblem-
atic lines and a gradual move upmarket. Several new designs
enriched the Hortensia and Joséphine collections. A “Musée
Chaumet