Louis Vuitton 2015 Annual Report Download - page 19
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17 / 50
LVMH 2015
—
Business groups
WATCHES
& JEWELRY
Counted among the most dynamic
brands on the market, the LVMH
Watches & Jewelry Maisons
operate in two segments: high-
quality watchmaking on the one
hand and jewelry and fi ne jewelry
on the other. A quest for excellence,
creativity and innovation guide
the Maisons in this area every day.
The watchmaking side capitalizes
on the complementary positioning
of its Maisons: TAG Heuer’s
international stature, Hublot’s
strong dynamic of innovation,
Zenith’s age-old savoir-faire and
Dior’s creativity. In jewelry and
fi ne jewelry, Bvlgari, Chaumet,
Fred and De Beers employ their
bold creativity and perfectly
mastered savoir-faire to constantly
surprise their customers and o er
them the objects of their desire.
SELECTIVE
RETAILING
The LVMH Selective Retailing
companies operate in Europe,
North America, Asia and the
Middle East. Their businesses
are conducted in two segments:
retailing designed for customers
who are international travelers
(“travel retail”), with DFS and
Starboard Cruise Services, major
players in their markets; and
the selective retailing concepts
represented by Sephora, the most
innovative company in the beauty
segment, and Le Bon Marché
Rive Gauche, a department store
with a unique atmosphere located
in Paris.
OTHER
ACTIVITIES
Being ambassadors for culture
and a certain art de vivre is
the raison d’être of the Maisons
in this business group. That
approach is part of the quest
for excellence pursued by each
of these Maisons: from the
Les Echos group, which includes
key business and cultural press
titles, to Royal Van Lent, which
markets custom-designed yachts
under the Feadship name, and
Cheval Blanc, which is developing
a collection of exceptional hotels.