Louis Vuitton 2015 Annual Report Download - page 72

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16 / 42
LVMH 2015
—
Fashion & Leather Goods
enhanced its desirability, cultivating its image of audacity
and refi nement. It showed excellent momentum across all
business areas, with especially strong demand for its iconic
Selleria and Peekaboo leather goods lines. Several events
stood out in 2015: the inauguration of the new headquarters at
the Palazzo della Civiltà Italiana, the celebration of 50 years
of creative collaboration with Karl Lagerfeld, and the reopening
of the Palazzo Fendi in the heart of Rome.
Driven by the excellence of its fabrics and its creations designed
for a discreet and exacting clientele, LORO PIANA continued
to develop internationally with selective boutique openings.
The Fashion House continued to invest in its manufacturing
capacity, bolstered its supply chain – notably introducing the
fi rst Loro Piana Cashmere of the Year Award – and launched
a new exceptional fabric called The Blend©, combining vicuña
down and baby cashmere in a unique palette of colors, which
was immediately embraced by its customers.
The momentum of CÉLINE was driven by all its product cat-
egories. Ready-to-wear and footwear continued to a rm the
brand’s modernity and quality, while the iconic leather goods
lines elicited strong demand.
GIVENCHY and KENZO had a very good year. Givenchy’s
Women’s Summer 2016 collection presented in New York
generated exceptional media coverage. Kenzo reinforced its
positioning from one collection to the next, developed its
store network, and cultivated a strong digital dimension.
DONNA KARAN and MARC JACOBS continued the strategic
repositioning of their collections and consolidated their
organizations. Donna Karan entrusted the creative directorship
of DKNY women’s ready-to-wear to New York designers Dao-Yi
Chow and Maxwell Osborne. Marc Jacobs grouped its designs
under one brand with a singular communications campaign
and runway show, and implemented a new store concept.
Givenchy