Louis Vuitton 2015 Annual Report Download - page 126
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24 / 44
LVMH 2015
—
Inspiration & Creation
When CEO Marco Gobbetti and creative director
Phoebe Philo took to the helm of Céline in 2008,
they devised a bold plan. On November 16, 2009,
the entire product o ering in the Céline stores
was changed to make way for Philo’s spring
2010 collection. Céline was transformed over-
night. A new wardrobe for women – ready-to-
wear, jewelry, bags, coats – was produced to the
highest possible standards while pushing at
the boundaries of proportion, fabrication and cut.
Philo’s vision and her complete commitment to
the Céline aesthetic now make it among the
most infl uential houses in the world.
It was the reinvention of a name founded in 1945
– by a woman, for women – drawing on the
skilled craftsmanship of its artisans and long-
standing leather workshop in Florence. To this
day Céline maintains its values and identity:
consistently driving for perfection and quality
always combined with a powerfully creative
sensibility, a pragmatic touch and a fashion
ethos firmly anchored to the present. Céline
makes its own rules.
The Céline values are both innovative and time-
less. Céline’s products are immediately identifi -
able by their elegant lines, carefully chosen
materials and fi nishing details all of which com-
bine function and beauty. Céline’s most recog-
nizable bags – the Classic, the Luggage and the
Cabas – are the embodiment of this.
In less than a decade, Céline’s understated but
radical and uncompromising point of view has
touched women across the globe. The Céline
woman is not interested in consensus. She is,
above all, confi dent in her taste and in the House’s
aesthetic.
The Céline look and spirit fl ow naturally in the
House’s boutiques and the tone of its communi-
cations. There is no Céline muse, nothing super-
fl uous, only a sense of absolute authenticity and
limitless imagination. Céline’s products speak
for themselves.
As a symbol of change, Céline has found a new
home. In November 2014, the company moved
to headquarters on Rue Vivienne, in the heart
of Paris. Hôtel Colbert de Torcy is a registered
historic site, an imposing seventeenth-century
residence that has been restored under the
watchful eye of Bâtiments de France. The o ces
and showrooms in the building’s four wings
converge in the central atrium, where an Ei el
glass ceiling bathes the ready-to-wear studio in
natural light. Throughout the space, stone and
ornate woodwork share pride of place with
decidedly modern materials, forms and fur-
nishings. The result is in perfect harmony with
Céline’s image, leaving all visitors with a sense of
classicism, experimentation and creativity that
is in line with the fi nest French fashion houses.
CÉLINE
STYLE AND FEMININITY, WITHOUT COMPROMISE
—