Louis Vuitton 2015 Annual Report Download - page 47

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CULTURE, HERITAGE AND
CONTEMPORARY CREATION
In autumn 2015, LVMH once again sponsored Nuit Blanche,
one of the most iconic and popular events of the arts season
in Paris. In the performing arts, we sponsored Théâtre de la
Ville’s production of Available Light, one of American chore-
ographer Lucinda Child’s major works, which was performed
using a set specially created by Frank Gehry, the architect
who designed the Fondation Louis Vuitton.
In the spring of 2016, LVMH will sponsor Monumenta – which
we have supported continuously since its fi rst year in 2007
– with the showing of a monumental piece by Chinese artist
Huang Yong Ping in the nave of the Grand Palais. In the fi rst half
of the year, we will also sponsor a production of Phaedra(s),
a play by Wajdi Mouawad, Sarah Kane and J.M. Coetzee, at
the Odéon theater, directed by Krysztof Warlikowski and
starring Isabelle Huppert. In the past we have sponsored Luc
Bondy’s production of Marivaux’s Les Fausses Confi dences
(2013) and a production of Jean Genet’s Les Nègres
directed by Bob Wilson (2014).
In 2016, LVMH will also present its third LVMH Prize for
Young Fashion Designers, open to young designers the
world over. The second LVMH Prize for Young Fashion
Designers was awarded on May 26, 2015 to the London-
based Portuguese design duo Marques’Almeida. A special
prize was also awarded to Jacquemus, a French designer
based in Paris. For the first time ever, the ceremony was
held at the Fondation Louis Vuitton. It was attended by the
panel of judges, composed of nine creative directors from
LVMH’s Maisons, namely Jonathan Anderson (Loewe), Nicolas
Ghesquière (Louis Vuitton), Marc Jacobs (Marc Jacobs), Karl
Lagerfeld (Fendi), Humberto Leon and Carol Lim (Kenzo),
Phoebe Philo (Céline), Raf Simons (Christian Dior) and
Riccardo Tisci (Givenchy), as well as Delphine Arnault, Jean-
Paul Claverie and Pierre-Yves Roussel. Natalie Portman pre-
sented the award, which was designed by French artist
Jean-Michel Othoniel. This ceremony was the culmination of
another great year for the LVMH Prize, whose website received
nearly 1,000 submissions from more than 50 countries. The
winner of the LVMH Prize receives 300,000 euros and gets
to be mentored for a year by a specialized in-house team,
like the London-based Canadian designer Thomas Tait, who
won in 2014.
INITIATIVES FOR YOUNG PEOPLE
In 2015, LVMH renewed its support for the International Music
Academy founded by conductor Seiji Ozawa, who gave his
master classes right in the auditorium of the Fondation Louis
Vuitton, and continued the “1,000 seats for young people”
initiative. Lastly, year after year, the loan of Stradivarius
instruments from LVMH’s collection has helped musicians,
currently including Tedi Papavrami and Henri Demarquette,
express their full virtuosity on the international stage.
SUPPORTING MEDICAL RESEARCH AND COMBATING
MAJOR CAUSES OF SUFFERING AND EXCLUSION
In autumn 2015, LVMH rea rmed its commitment to support-
ing social solidarity and combating major causes of su ering
and exclusion by holding the “recto/verso” exhibit at the
Fondation Louis Vuitton to benefi t Secours Populaire Français.
LVMH’s support made it possible to introduce a very wide
audience to more than 200 works by French and international
artists, including Frank Gehry, Pierre Soulages, Je Koons,
Mohamed Bourouissa, Claire Tabouret and François Morellet,
who graciously accepted to donate their work to Secours
Populaire. For more than two weeks, from November 11 to
27, 2015, nearly 400 people including children, families and
underprivileged young people were granted special free access
to the Fondation Louis Vuitton, and their visit was guided
thanks to a specifi c visitor program. The recto/verso exhibit
drew over 21,000 visitors in total, and all the works exhibited
were acquired by art afi cionados and collectors from all walks
of life at an evening auction held in the Foundation’s audito-
rium, with Maître Alexandre Millon serving as auctioneer. The
sale was a great success, raising more than €225,000 for
Secours Populaire, which it will use to launch a new set of ini-
tiatives to promote access to culture starting in early 2016.
For 20 years, LVMH has supported many institutions known for
their work with children, both in France and around the world,
in particular the Hôpitaux de Paris-Hôpitaux de France foun-
dation, the Pont Neuf association, Save the Children Japan, and
the Robin Hood Foundation in New York, as well as the Claude
Pompidou foundation for the elderly and disabled. LVMH has
also chosen to support several foundations and research
teams engaged in cutting-edge public health research.
LVMH 2015
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Corporate sponsorship